Alternative Content

Mirada Transforms UCLA's Royce Hall with Projection Mapping Spectacle

Tue, 06/03/2014 - 15:03 -- Nick Dager

Mirada teamed up with UCLA to create a one-of-a-kind film designed specifically for projection onto the façade of the University's iconic Royce Hall. The 10-minute film produced at 5K+ resolution was developed from beginning to end by Mirada, and became a true passion project for the creative team; Mirada co-founder Javier Jimenez is a UCLA alum, and the company has participated in mentorship programs with UCLA students for several years.

Tags: 
UCLA
Mirada
Chaos Visual Productions
Barco projectors

Event Cinema Association to Host ECA Lounge at CineEurope 2014

Thu, 05/22/2014 - 16:12 -- Nick Dager

The Event Cinema Association will host an ECA Lounge for members attending CineEurope in June in Barcelona, Spain. The lounge will be located in a large area on Level 1 of the Convention Centre directly off of the foyer. The 18-month-old trade association will be hosting a number of events over the course of the week designed to give value back to its members and continue its commitment to promote and support the event cinema industry.

Screenvision Cinema Ad Push Targets Millennials

Thu, 04/03/2014 - 11:47 -- Nick Dager

At its annual upfront event April 2 at New York’s Ziegfeld Theater, cinema advertising company Screenvision outlined its Weekend Daypart concept, calling it “a high impact and essential complement to TV advertising plans.” Additional presentations in Chicago, Los Angeles and Detroit were to take place today. Citing a high awareness of cinema advertising among 18-49 years olds – so-called millennials – one executive said, “When you run an ad on a big screen you know it will be seen.”

Tags: 
Screenvision
SoundHound
ENTV
Defy Media

AAM Hires Andrew Stucker for Business Development in North America

Wed, 03/19/2014 - 14:32 -- Nick Dager

London-based digital cinema company Arts Alliance Media has appointed Andrew Stucker as business development consultant in North America. Stucker will be based in Los Angeles and will focus on offering AAM’s digital cinema software solutions to exhibitors across the US and Canada. He reports to AAM’s commercial director Eric Stevens.

Digital Cinema Distribution Looks to the Sky

Wed, 02/12/2014 - 10:31 -- Nick Dager

Last September, International Datacasting announced that DSAT Cinema had committed to buy more than 1,000 of its SuperFlex Pro Video Receivers. Since its inception last year, DSAT Cinema, the Eutelsat and dcinex joint venture has used IDC’s technology to deliver more than 300 films and 50 live broadcasts, from iconic locations that include the Metropolitan Opera in New York, Moscow's Bolshoi Theatre and the Royal Opera House in London. The companies described their relationship as an alliance and a partnership. Digital Cinema Report recently spoke with Walter Capitani, International Datacasting’s vice president of marketing to get an update on the progress they’ve made to date.

Tags: 
International Datacasting
DSAT
Eutelsat
dcinex

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