VIP Cinema Seating has expanded its manufacturing facility expansion giving the company the capability to produce 2,000 luxury cinema seats per day. Like the four major facilities expansions that came before it, this fifth expansion within eight years, comes in response to dramatically burgeoning demand as exhibitors across the world are recognizing the value of luxury seating in the cinema-going experience. Since VIP introduced the concept of luxury reclining seating to the theatre industry in 2008, the company has completed over 500 custom cinema projects worldwide, finishing 2016 with a 44.2 percentage increase in overall shipments.
“What our customers are seeing is that luxury seating positively impacts all areas—not just attendance, but concessions and overall profitability as well,” said Stephen Simons, VIP CEO. “Now, this latest expansion puts us into a position to better serve our global and domestic customer partners currently and well into the future.”
The newest expansion added 190,000 square feet of manufacturing facilities to the company’s New Albany, Mississippi manufacturing plant, increasing the company’s total manufacturing operations to over 600,000 square feet—all of it, Simons points out—located in the U.S.A., employing a skilled team of 500.
“Our growth comes down to one important factor,” Simons said. “We provide solutions. Our team of design, engineering and service professionals approaches each job from every angle to create a truly custom solution that works. We were the first to supply luxury reclining seating to the theater industry when no one else thought it could be done, and we never subscribed to the idea that out-sourcing was the best route for the highest quality. We’re an American company committed to made in the U.S.A. quality.”
VIP Cinema Seating http://www.vipcinemaseating.com