Greek exhibitor Village Cinemas has opened the first Sphera auditorium, CinemaNext’s new premium format cinema concept, at its theatre at The Mall of Athens.
“Since the recent grand opening, the response from moviegoers, national press and social media has been overwhelming,” said George Christodoulou, CEO of Village Cinemas. “With Sphera, we keep our company on the cutting-edge of innovation while maximizing our revenues, with a 50 percent increase in average ticket price over a seven-week span. Sphera is a highly-appealing concept described in Greece by leading print and online media as ‘an unprecedented viewing experience’ and ‘the best existing cinema auditorium in Athens with a sense of luxury, first-class approach and a sophistication in terms of design’.”
“We are thrilled with the initial results obtained with Sphera, our turnkey solution designed for small, medium and large-size cinema complexes that helps exhibitors dramatically enhance the audience experience with impressive cinematic visuals, immersive audio and a state-of-the-art contemporary design,” said Till Cussmann, senior vice president, CinemaNext. “Our interactive and proprietary ambient light system has proven particularly efficient in enhancing the movie experience alongside the powerful Dolby Atmos sound and high-contrast projection systems. Based on this success, we expect to announce further Sphera cinemas in the coming months.”
The Sphera auditorium at Village Cinemas at The Mall of Athens boasts a 25-meter wide wall-to-wall screen and 669 custom luxury cinema seats. It also includes a high contrast 4K cinema projector, a sound system powered by Dolby Atmos with an innovative transducer subwoofer as well as a completely new acoustic wall structure. Additionally, it features innovative interactive ambient lighting that is fully automated and compatible with all readily available projectors and servers. Easy to use as there is no specific DCP or programming required, it can apply to all alternative contents, pre-shows, youth-oriented features or even advertising programs.
Sphera also brings programming flexibility: film, arts, gaming, events and concerts are all delivered with the sharpest picture, the deepest sound and in perfect comfort. The components combine to produce a truly immersive effect, opening new worlds for audiences with rich and varied content.
Learn more about Sphera at http://www.spheracinema.com
Village Cinemas http://www.villagecinemas.gr