Unique X has launched its first consumer-facing product to provide a service for the public to instantly book an exclusive private screening. Launching nationally across the UK with Odeon Cinemas Group, Europe’s largest cinema operator and an AMC Entertainment company, Book the Cinema offers consumers the opportunity to book a private screening at their favorite cinema, along with food and beverages, directly through a user-friendly and intuitive website.
Additionally, users can upload their own photographs and videos to create personalized messages to their guests to be shown on the cinema screen before the start of the movie.
Unique X’s CEO Roger Harris said, “We are delighted to confirm the launch of our first consumer product in the UK which we are confident will capture market share for birthday and special events and provide Odeon cinemagoers with the ability to exclusively see the film of their choice with friends and family through our state of the art Book the Cinema platform.”
Odeons’s CCO Chris Bates said, “We are excited to be the first to partner with Unique X on Book the Cinema as we believe there is currently strong unfulfilled demand for private screen hires for special occasions, and Book the Cinema can help us reach that market with a slick customer experience.”
Unique X and Odeon have worked closely with film distributors and content owners to offer the latest releases and an unprecedented range of hundreds of library titles through the platform. On selecting a movie, consumers will receive immediate confirmation of their successful booking.
Book the Cinema is now available for all exhibitors across the UK and Ireland. This new fully managed service from Unique X gives exhibitors an opportunity to drive new revenue and increase screen yield by capturing a new audience interested in a premium and private cinema experience.
Unique X says that Book the Cinema is the world’s first turnkey private screening solution for cinema that integrates digital cinema package delivery, key delivery message generation, pre-show scheduling and concession purchasing in a single package.
Unique X www.uniquex.com