MetaMedia, Velocity and Pixelogic have formed MVP, a partnership between the three companies to deliver streamlined workflows and reduced cost in relation to the creation and delivery of content direct to theatres around the world. Harnessing the combined capabilities of each partner, MVP aims to improve how digital cinema packages, key delivery messages and cinema advertising are produced and distributed over managed internet connections directly to exhibitors’ screens and dynamic digital lobby displays.
Andy Scade, senior vice president and general manager of Pixelogic’s worldwide digital cinema services said, “We are excited to join this partnership and to bring to the table our global operating platform, proprietary technology and operational expertise to manufacture DCP’s, KDM’s and marketing materials at scale.”
Joe Ross, executive vice president of sales and marketing at Velocity added, “The capabilities of Pixelogic, combined with our expertise, proven track record, best in class, 24/7 U.S.-based NOC, technical field support from more than 5,000 highly trained technicians, and global networking capabilities and MetaMedia’s innovative delivery platform, will allow MVP to reinvent how content delivery and content licensing takes place in the theatrical space.”
By lowering costs and increasing the efficiency and speed of content delivery for the entertainment industry, the MVP partners believe they will provide content creators and distributors with a longer window to finalize their movies and marketing materials.
With deliveries becoming quicker, cheaper, more automated and with the ability to help to monetize the cinema lobby with dynamic marketing capabilities, the companies say the MVP partnership brings many benefits to the exhibition community, including impactful digital marketing displays creating new ways of viewing content in the lobby.
Integral to MVP is the MetaMedia Entertainment Network, which claims to be the world’s first cloud-based network for content delivery to cinemas. “More than ever, exhibitors are looking for new sources of revenue and ways to cut costs as they re-imagine their business models,” said MetaMedia CEO Jason Brenek. “Our network brings exhibitors live and recorded programs, including concerts, sporting events, foreign, and faith-based content, while automating many behind the scenes delivery functions. Our partnership with Pixelogic and Velocity amplifies MetaMedia’s offering by adding digital marketing materials both onscreen and in the lobby, together with world-class content mastering and localization capabilities. All of this comes from teams of professionals with decades of experience and leadership throughout the motion picture industry.”
MetaMedia Technologies www.metamedia.global
Velocity www.velocitymsc.com
Pixelogic www.pixelogicmedia.com