Sony Unveils New LED Screens

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Thu, 01/07/2021 - 09:37 -- Nick Dager

As virtual production has gained momentum during the pandemic, and could well continue when it’s over, Sony Electronics has introduced two-direct view LED screens – the modular C-series with high contrast and the B-series with high brightness. The B-series was developed in collaboration with Sony Pictures Entertainment to reflect the creator's needs.  As virtual production has gained momentum during the pandemic, and could well continue when it’s over, Sony Electronics has introduced two-direct view LED screens – the modular C-series with high contrast and the B-series with high brightness. The B-series was developed in collaboration with Sony Pictures Entertainment to reflect the creator's needs.  

The Crystal LED B-series offers high brightness ideal for bright environments while still showcasing astonishingly realistic images with a wide color gamut. This series has an anti-reflection coating with a matte finish that is especially ideal for creators, designers and production applications including virtual sets and studio backdrops.

Both new displays are available in two-pixel pitch sizes to suit different installation needs and expand the line-up of Sony's Crystal LED for various applications including lobbies and productions. The displays enable image accuracy providing highly realistic large-scale imagery that maintains image integrity close-up and at a distance. Highlights also include a wide viewing angle and wide color gamut, as well as a various input signals, including high dynamic range, high frame rate (120fps) and 3D.

The displays are designed to be flexible, long-lasting and easy-to-install.  Each display comprises modular, seamless and bezel-free tiles that can scale to accommodate a range of sizes, layouts and resolutions. Due to the display's light weight and streamlined design, it can be installed in various configurations including wall-mounted or in a curved arrangement. 

"Sony has been creating unforgettable images and engaging experiences that empower and stimulate creators' curiosity for over 60 years," said Theresa Alesso, pro division president, Sony Electronics.  "As we continually strive to get closer to our customers and solve their challenges, we've implemented the features and benefits that they value most in a direct view microLED display. The ease of installation, accessibility, flexibility and a lower total cost of ownership can further expand spatial expression– all with the outstanding picture quality proven by the original Crystal LED."

The Crystal LED C-series provides high contrast of 1,000,000:1. This series features a deep black coating optimized for a range of applications including use in lobbies, and customer experience centers, among others.

Due to lower power consumption and convenient, user-friendly front accessibility, the new displays can provide a reduced total cost of ownership including maintenance, after purchase.  In addition, the Crystal LED C- and B-series are both fan-less, ensuring quiet operation and feature a 100-240V AC power supply, providing customers with enhanced usability.

Sony did not make any announcement regarding pricing. The Crystal LED C-series and B-series are planned to be available in the summer. 

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