CJ 4DPlex and Sony Pictures Entertainment today announced a multi-picture, multi-year deal adding up to 15 films over three years to play on CJ 4DPlex's immersive, panoramic, 270-degree viewing experience ScreenX. The deal begins with Venom: Let There Be Carnage in September, that will play in more than 350 ScreenX auditoriums across the country and around the world.
The deal with Sony Pictures kicks off CJ4DPlex's return to pre-pandemic operations as the company added 35 ScreenX locations, increasing its total network of screens to 355 worldwide.
"As audiences come back to movie theatres post-pandemic, CJ4DPlex is positioned better than ever with our super premium immersive and dynamic theater formats that are distinctly different from the home experience and will motivate audiences to get out of their house and enjoy the theatrical experience once again with friends and family," said Jongryul Kim, CEO, CJ 4DPlex. "Our deal is also a strong signal of Sony Pictures' and our commitment to the theatrical movie industry."
"Our renewed deal with Sony Pictures ensures our theater network will have a continued and expanded lineup of exceptional films for ScreenX and 4DX, delivered by our equally exceptional partner," said Don Savant, CEO and president, CJ 4DPlex America. "I am thrilled to be expanding our relationship with the studio who has supported us from the beginning of the development of our revolutionary formats and look forward to another three years of engaging and outstanding films."
"We are excited to extend our relationship with CJ4DPlex with a number of phenomenal films that will play in the ScreenX and 4DX formats," said Steven O'Dell, president, international releasing, Sony Pictures Entertainment. "We are looking forward to experiencing these films in the unique formats that continue to help drive audiences to movie theaters around the world."
The immersive, panoramic, 270-degree viewing experience of the ScreenX theaters have been growing in popularity since launching in Korea. CJ4DPlex will work with filmmakers and Sony Pictures to extend each film's imagery to reach the side projected screens within the theater, making a custom experience that cannot be replicated at home or anywhere else.
Sony Pictures has additionally committed up to nine films including Venom: Let There Be Carnage and Spider-Man: No Way Home for the 4DX platform over the next year alone.