The Sim Group Hollywood has opened its showcase building where Sim Digital, Bling and Chainsaw debut a unique cameras through post offering that is the first available in the Los Angeles market. With construction completed, the West Coast headquarters, located on the historic Eastman Kodak campus in Hollywood, is fully operational.
”We’ve got everything a production needs under one roof,” says Sim Group chief strategy officer James Martin. “You can prep and test cameras and lenses on the first floor, and the rest of the building can handle every aspect of post from dailies and editorial offices all the way through final color and deliverables. It’s an amazing complex.”
For Sim Digital, this new space represents a substantial expansion of its camera rental business in Los Angeles. Sim Digital offers an extensive inventory of digital camera systems and related gear, ample internal space for camera testing and preparation, and multiple loading docks for streamlined fulfillment. All prep bays have fiber connectivity to the second and third floor where workflow specialist Bling Digital and post-production services provider Chainsaw reside. State-of-the-art resources include dailies processing, quality control, editorial finishing, color grading, visual effects, sound mixing and deliverables, as well as a pristine new theatre that includes a 4K Christie projector. The first shows to prep in the new space include American Horror Story and Just Add Magic.
The new complex has a robust networking and storage infrastructure that includes nearly 1 million feet of fiber and copper cabling and can accommodate productions of all sizes and scope including working in 4K, HDR and beyond. “We’ve built an open pipe that can handle the challenges of today and prepares us for the future. When new technology becomes available, we’ll be able to plug it right in. As the industry moves beyond 4K, we’ll be ready,” says Sim Group president of post-production and Chainsaw founder Bill DeRonde.
“The ability to connect a camera prep bay to a dailies system and a final color bay is completely new, and we’re excited by the possibilities. For the first time, a DP can manage the entire image chain on site,” says Sim Group chief business development officer and Bling Digital founder Chris Parker. “And, by combining the amazing talent of our three companies, we can push the limits of technology in cameras and post.”
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