Showcase Cinemas today launched ShowcaseNow, a new video-on-demand service designed to complement and expand upon the exhibitor’s in-theatre event cinema programming. Showcase also introduced free apps for IOS and Android.
ShowcaseNow offers a handpicked selection of films and event programming, refreshed monthly and available for customers to enjoy while at home or on the move. ShowcaseNow's curated focus, features a library of titles from studios such as Paramount, Lionsgate, Vertical, Magnolia, Abramorama and Eagle Rock and special content providers such as By Experience for digital rental or purchase.
"Our event cinema programming has entertained theatre audiences around the world and we are now delivering it to your home," said Mark Walukevich, senior vice president of film and event cinema. "With the launch of ShowcaseNow we are making our event cinema programming – our Bring Backs film series, concerts or independent movies – available now for anyone to stream and screen anywhere, anytime."
"ShowcaseNow offers a differentiated video on demand service that effectively expands upon our event cinema theatrical programming," said Mark Malinowski, vice president of global marketing, Showcase Cinemas. "The diverse and unique programming along with the ability to earn Starpass loyalty rewards on rentals and purchases makes ShowcaseNow a win win for our existing and new customer base."
Starpass loyalty members will be available to earn 10 percent rewards on ShowcaseNow programming rentals or purchases. ShowcaseNow prices vary by title, but rentals start at $3.99 and purchases start at $9.99.