Samsung India and Inox Leisure, one of India’s leading multiplex chains, today introduced Inox Onyx to Mumbai, ushering in the future of cinema to the land of Bollywood. Inox at Malad, Inorbit Mall will play host to Mumbai’s first Cinema LED Theatre.
“At Inox, we believe in the philosophy of Live the Movie and commit the best cinematic experience to our customers,” said Alok Tandon, chief executive officer, Inox Leisure Limited. “Our association with Samsung to launch world’s first cinema LED technology in Mumbai is a testimony of this commitment to them. Technology and innovation are at the core of Inox and we continue to redefine the cinema viewing experience by combining luxury with technology to present the best experience to our audience.”
“Onyx, another transformational innovation by Samsung, will change the way we watch movies and will mark a new chapter in the history of cinema,” said Puneet Sethi, vice president, consumer electronics enterprise business, Samsung India. “The hundred year old projection technology will be a thing of the past. With Inox Onyx, welcome true colors, bring alive the LED Screen with real life like picture quality and exhilarating sound. We are elated to partner with Inox in our endeavor to revolutionize the movie viewing experience in the city of dreams – Mumbai.”
“One of the advantages of Onyx Cinema LED is that it can uphold exceptional picture quality even at ambient lighting conditions. Making use of that, at Inox Onyx Diner, viewers will also enjoy more elaborated menu while enjoying their favorite movies,” he added.