Leading British independent exhibitor Reel Cinemas, which operates 15 multiplex sites with 78 screens across the United Kingdom, has retained Showtime Analytics to provide it with an operational data platform and customer communication. Reel Cinemas just entered its 21st year in business. With continued expansion plans underway, the company launched two sites during the pandemic.
After evaluating various software solutions to carry this out, the company chose the Showtime Analytics software as a service offering to connect with their newly acquired point of sales system.
Muhammad Faisal, head of operations for Reel Cinemas said, “Our customers have always been Reel Cinemas’ number one priority and learning how to better serve them is of the utmost importance to us. One of the biggest changes our industry has seen as a result of the COVID pandemic is a huge growth in online ticket sales, with the vast majority of all Reel Cinemas tickets now sold in advance via our website or app. Working with Mark DeQuervain and the team at Showtime Analytics offers us an unrivalled opportunity to better understand those customers’ behaviors and desires, and means we can best communicate with each of them as individuals, ensuring they are fully aware of the films coming to their local Reel Cinema that will most appeal to them and their families.”
Mark de Qurvain, Showtime’s director of client services & strategy said of the partnership, “I am over the moon to be working with Muhammed Faisal and the team at Reel on this exciting project. Having worked with them on previous projects over the years I know how passionate they are about their customers and their communities, and I am delighted to help them incorporate all the benefits of data analytics into their business.”
Richie Power, Showtime Analytics’ CEO added, “Reel Cinemas have done a phenomenal job of demonstrating growth through innovation over the last 20 years and we have watched their journey as they have evolved and developed even through the midst of a global pandemic. To be a part of the next chapter in Reel’s story is a true recognition of how leading exhibitors are trending towards a data driven approach to understanding and growing their business.”