Raising the Curtain for Raees

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Tue, 12/13/2016 - 12:10 -- Nick Dager

Using UFO Moviez' Curtain Raiser actor Shah Rujh Khan spoke live with his fans across India.Curtain Raiser, a new platform from UFO Moviez, recently enabled the producers of the highly anticipated feature film Raees to premier the film’s trailer simultaneously in theatres all across India. What made the event unique was that it also gave fans the ability to interact live with the film’s star – Shah Rukh Khan.

For the event, Khan, was stationed at UFO Moviez’s central studio, from where he interacted with the audiences for an hour, with fans asking him question. The audience sitting in theatres in the selected 10 cities could see and interact with the actor himself. The appeal of the initiative truly came across when viewers at one location could hear those at another, while they interacted with Khan.

Theatres in ten cities participated including: Mumbai - Gold Cinemas (Milan Mall), Moga (Punjab) - Neelam Nova Cinemaz, Jaipur - Golcha Cinema (Nile), Kolkata - Menoka Cinema, Delhi - Delite Theatre, Indore - Madhu Milan Cinema, Hyderabad- Venkatramana Megaplex  Ahmedabad - City Gold Ashram Road, Bengaluru - Q Cinemas, and Surat - DR World (INOX).

To promote the trailer launch, a short teaser was shot with Khan who invited people to the theatres to be part of this first of its kind of trailer launch. The teaser went live on UFO screens across India December 1 and reached approximately six million unique viewers.

Founder and managing director of UFO Moviez, Sanjay Gaikwad, said, “It was great to execute and present the World’s first-ever Interactive Big Screen Trailer Launch. We are glad that through Curtain Raiser, the King of Bollywood, Shah Rukh Khan was able to interact live with audiences in 10 theatres through the big screen while audiences across UFO screens enjoyed this exhilarating event live on-screen. The audience response to the event was astounding. We are delighted with the commencement of our platform Curtain Raiser and hope to see the same overwhelming response in the future. As India’s largest digital cinema distribution network and in-cinema advertising platform, UFO Moviez takes pride in emerging as the leaders of the new digital era.”

Raees producer Ritesh Sidhwani said, “The trailer of the film has released in as many as 3,500 screens pan India. The launch is a revolutionary concept, which has helped us reach out to a larger audience and celebrate the moviegoer in its purest form through the advanced technology of UFO Moviez. We have had a fantastic association, and hope to collaborate on future projects that bring innovation and excitement to the theatre going audiences."