Preparing for the Journey

Bookmark and Share

Mon, 07/28/2008 - 20:00 -- Nick Dager

NEC RealD Ballantyne Partner on 3D Release in U.S. Theatres NEC RealD 3D and Ballantyne joined forces to provide digital 3D projection capability to multiple U.S. theatres. This latest wave of upgrades was driven by the release of Journey to the Center of the Earth. Ballantyne of Omaha/Strong Cinema Products is an industry leader in projection systems and trusted partner of Great Escape Theatres says Chance Ragains chief operating officer Great Escape Theatres. They have partnered with NEC to provide top-quality NEC Starus digital projectors and with RealD 3D to provide state-of-the-art digital 3D cinema. As we started the transition to digital projection with 3D capability it only made sense to go with a company with a history of delivering a first-class product with the service support and technology partners to back it up. NEC and RealD 3D contributed to the cinema experience at the premiere of Journey to the Center of the Earth. Held at the Mann Village in Los Angeles in the premiere was shown using an NEC Starus NC1600C digital cinema projector and the RealD Cinema system with RealD XL technology. RealD XL is the only digital 3D technology which can reach screens as large as 60 feet with a single projector. RealD is a global leader in 3D cinema and NEC has a legacy of creating world-class award-winning digital display projector and server technologies says John Wilmers president and CEO Ballantyne of Omaha. Partnering with RealD and NEC allows us to deliver a turnkey state-of-the-art digital cinema and 3D solution within very stringent timelines to meet our customers' exhibition needs. We're proud to play a role in enabling theatre-goers to visit the center of the earth in an immersive 3D experience. RealD's role as a 3D innovator maps directly to NEC's overall heritage and commitment to innovation particularly in the digital cinema market says Jim Reisteter general manager of digital cinema division NEC Corporation of America. And Strong's dedication to this market as well as technical knowledge makes them a critical partner to NEC's continued growth in the North American digital cinema market. NEC's ability to provide a comprehensive suite of high-quality innovative solutions to the theatre industry and Strong's consulting and installation expertise are key components of the RealD 3D platform says Joe Peixoto president Worldwide Cinema RealD. We're excited about our ongoing relationships with NEC and Strong. They've contributed significantly to our ability to supply exhibitors—and moviegoers—with the absolute best 3D cinema experience. Ballantyne/Strong www.ballantyne-omaha.com NEC www.necam.com RealD 3D www.reald.com AttachmentSize digitalintermediates132pdp_5.jpg28.03 KB