NCM, Screenvision, Spotlight Cinema Announce #WeHaveAPlan

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Wed, 09/16/2015 - 13:01 -- Nick Dager

#WeHaveAPlanThe Global Goals campaign has just been announced with a bid to reach seven billion people in seven days with news of the Global Goals for Sustainable Development. This unprecedented effort will culminate on September 25 at the United Nations when 193 world leaders adopt the Global Goals, a series of 17 ambitious targets to end poverty, fight inequality & injustice and tackle climate change for everyone by 2030. If the goals are publicized widely, if people care about what has been promised by the politicians, it greatly increases their chance of being implemented. So today the campaign is calling on everyone to help achieve the goals.

The SAWA Global Cinema Advertising Association is a founding partner in the initiative, and will support the Global Goals campaign through its network of Global Cinema Advertising companies and will launch the First Ever Global Cinema Ad utilizing the power of cinema to engage the global Cinema audience.  In the U.S., the campaign will be brought to the big screen by Cinema Advertising Council members National CineMedia, Screenvision and Spotlight Cinema Networks in more than movie theaters across the country.

The 60 second Global Cinema Ad titled #WeHaveAPlan is animated by Aardman, directed by Sir John Hegarty, narrated by Liam Neeson and Michelle Rodriguez, music by Peter Gabriel, mixed in Dolby 5.1 & Dolby Atmos immersive sound technology and mastered and distributed globally by Unique Digital. The ad will appear on thousands of cinemas around the world beginning September 25. Audiences will be able to Interact with the cinema ad and share the goals using the Global Goals Interactive App, which has been developed by Cineme International. The Global Cinema ad will premiere on the eve of the Global Goals launch, September 24th in New York City at the AMC Empire 25.

SAWA Cinema Advertising Company members are now screening a teaser campaign, letting audiences know the Global Goals Are Coming. The 20-second teaser is screening in over 30 countries in 14 different languages and carry’s a powerful voiceover from Nelson Mandela.  The teaser also asks the cinema audience to download the Global Goals app and promotes the local cinema advertising companies involvement in the initiative.

The #WeHaveAPlan teaser campaign.Cheryl Wannell, general manager of SAWA said, “The Global Goals aim is to make these goals famous and what better place to do that than on the big screen. Cinema educates, inspires and influences people by changing hearts and minds. SAWA, facilitating through our cinema advertising global network are able to screen the first ever-global cinema ad to promote the Global Goals in over 30 countries.  The Cinema Medium is proud to be a founding partner of this important initiative for the planet. This is the biggest task SAWA has ever undertaken. The First Ever Global Cinema Ad demonstrates the power and relevance of the Cinema advertising medium creating a new blueprint for future global campaigns.”

Katy Loria, president of the Cinema Advertising Council and executive vice president/chief revenue officer of Screenvision, said, “We at the CAC are very proud to be part of such a significant global initiative.  Given the importance of Global Goals, we think that it is very appropriate for the cinema to be an integral part of the communication plans.  The 40 foot screen, captivating and immersive environment and zero percent ads skipped are very attractive cinema attributes for brands and agencies, and will certainly provide a valuable platform to engage with the highly coveted movie going audience to achieve the overall campaign goals.”

Cliff Marks, president of sales and marketing with National CineMedia said, “Cinema has so many powerful storytelling capabilities, and to think that the UN chose our medium to most profoundly share their Global Goals with the same: 60 creative spot in movie theatres around the world speaks volumes about the engagement and emotional connection of our 50 foot screens. Today’s millennial audiences truly want to help change the world, and the best place to reach them with this important message is at the movies.” 

Michael Sakin, president of Spotlight Cinema Network, said, "Ending poverty, fighting inequality & injustice and tackling climate change are no small tasks, but big goals that will only be accomplished by engaging and motivating people to act.  Cinema is a powerful medium through which this message will have a huge impact, and our audience is made up of young, affluent and social-minded individuals with whom this campaign will surely resonate. We are happy to be part of this initiative and to have been selected to participate."

SAWA www.SAWA.com

The Cinema Advertising Council http://www.cinemaadcouncil.org

The Global Goals campaign http://www.globalgoals.org