National Amusements and Barco have established a strategic partnership to convert all Showcase XPlus auditoriums to Flagship Laser projection. As part of the agreement, National will install Barco’s Flagship Laser projectors in all of its premium large format Showcase XPlus auditoriums beginning with six of its top theater sites in the Massachusetts, New York and New Jersey areas. In the future, all XPlus auditoriums will feature Barco’s Flagship Laser projection technology.
In the past, National selected Barco xenon digital cinema projectors for the digital conversion of select theaters and all XPlus auditoriums in South America. In addition to new laser projection, Showcase XPlus features high gain floating screens, immersive sound and power-operated fully reclining reserved seats, all of which contribute to a superior moviegoing experience.
“We always have our eye on the latest and greatest technologies in cinema and work to be first in the market to deliver the most excellent and unique experiences to our patrons,” said Duncan Short, senior vice president, U.S.A. and international operations for National Amusements. “National Amusements is proud to partner with Barco in this new launch. Barco is a dedicated partner who has mastered the laser projection technology.”
“We are honored to grow our relationship with an exhibitor as prestigious and well-respected as National Amusements,” said Stijn Henderickx, vice president cinema for Barco. “Together we will take National Amusements’ XPlus immersive cinema concept to the next level. Our Flagship Laser projector family drives image quality to new heights for a one-of-a-kind moviegoing experience, while helping them to reduce their maintenance and operating costs.”
National Amusements www.showcasecinemas.com