MJR Digital Cinemas has signed an exclusive digital advertising contract with Christie’s Allure and its Christie Experiential Network. CEN provides an engaging mix of brand-interactive content and mobile-enabled interactions
MJR Digital Cinemas significantly increases CEN’s total footprint in Detroit, ranked in the top 11 designated market areas for media by Nielsen to 19 theaters, delivers more than 10 million moviegoers to advertisers and captures more than 40 percent of all moviegoers in the Detroit market.
Mike Mihalich, CEO and founder of MJR Digital Cinemas said, “I am looking forward to having CEN installed in my theater lobbies circuit-wide including my newest theater in Warren, Michigan scheduled to open in February 2017. CEN is a great complement to MJR’s current overall great theatre going experience and will enhance this great experience by creating an experiential environment in the lobby with award-winning digital signage and data analytics.”
Kevin Romano, executive vice president global media, said, “We’re very excited about MJR joining the Christie Experiential Network and utilizing our ability to further enhance the movie-going experience for MJR’s customers. CEN’s deep understanding of the movie theater business and its unique blend of experiential digital technologies enables us to help exhibitors generate incremental revenues.”
Allure www.allure-christie.com
Christie www.christiedigital.com
MJR Digital Cinemas http://www.mjrtheatres.com