MixCine, China, to Open Dolby Cinemas

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Tue, 08/21/2018 - 11:20 -- Nick Dager

Dolby and the Wanying Cinema Line Company Limited have announced a partnership to extend the Dolby Cinema experience to more moviegoers in China.Dolby and the Wanying Cinema Line Company Limited have announced a partnership to extend the Dolby Cinema experience to more moviegoers in China. The exhibitor, which is wholly owned by China Resources Land Limited, operates movie theatres across China with the brand MixCine. The first location under the agreement is expected to be open at Wanying’s flagship site in Shenzhen with more locations to come in Southeast China in the following two years.

“Since we opened our first site in China two years ago, we have witnessed moviegoers’ growing passion for the dramatic and immersive Dolby Cinema experience,” said Doug Darrow, senior vice president, cinema business group, Dolby Laboratories. “The partnership with Wanying Cinema Line will allow us to bring the highly acclaimed Dolby Cinema experience to even more cities across China.”

“It is our goal to offer the best-in-class movie-going experience to our patrons, and total premium cinema experience offered by Dolby Cinema is exactly what we need to achieve that goal,” said Hua Chen, general manager, Wanying Cinema Line. “We are confident the unforgettable Dolby Cinema experience will attract our patrons to come back again and again and find themselves fully immersed in the world of the movie.”

Dolby Cinema combines Dolby Atmos sound with Dolby Vision’s proprietary laser projection system. The combination, which is enhanced with the design and comfort of the Dolby Cinema theatre design makes audiences feel closer to the onscreen action than ever before.

Dolby Laboratories http://www.dolby.com