The latest digital signage installation in Christie’s Experiential Networks is the lobby of Michigan-based Emagine Entertainment’s recently opened Emagine Palladium theatre in Birmingham, Michigan.
Part of CEN’s nationwide roll-out that is on track for 200 theatre lobbies in North America this year, the installations includes three digital posters, including interactive Christie FHD651-series 65-inch LCD panels; a hero wall composed of eight 55-inch screens in a herringbone pattern; and a video strip composed of eight 40-inch LCD screens.
The displays demonstrate Christie's ability to deliver sophisticated advertising campaigns that communicate and engage with audiences. Other theatres scheduled for CEN installations include Missouri's Wehrenberg Theatres; Frank Theatres; Florida's EPIC Theatres; and Spotlight Theatres in Georgia.
The new Emagine Palladium offers upscale features and amenities. In addition to stadium-style auditoriums with huge screens and the latest in digital cinema and sound, it offers VIP membership opportunities, priority seating, a full service bar, and in-theatre dining – all in an exceptionally comfortable and intimate environment.
“We are committed to providing moviegoers with a compelling reason to come to our venues for their entertainment,” said Paul Glantz, co-founder and chairman of Emagine Entertainment. “We enhance the quality of their experience and create a value proposition for them by making our theatres more than a place to see a movie, but also a complete destination for dining and entertainment. The lobby plays an important role in communicating the immersive nature of their experience, and the Christie Experiential Network’s state-of-the-art signage is an integral part of our strategy.”
“Just as CEN has done with Emagine Palladium, we create a new and exciting digital advertising network within the theatre lobbies of our exhibitor partners as well as expanding upon existing systems to generate incremental revenue,” said Kevin Romano, senior director, Global Media Networks, at Christie. “We manage all aspects of the network including sales, content creation, interactive programming, deployment, nationwide monitoring, and maintenance.”
The Christie Experiential Network is the first fully-integrated, digital-out-of-home advertising network that gives brands and studios access to a truly innovative visual platform to connect with today’s tech-savvy consumers. Advertisers can increase their reach and engage consumers by leveraging the experience and renowned technical expertise of the world’s leading visual solutions company.