Documentary Why We Ride Tries New Distribution Plan

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Thu, 02/20/2014 - 15:25 -- Nick Dager

The documentary Why We Ride is using a new distribution model.Gnarlynow Entertainment and Walking West Entertainment have announced that Why We Ride is now available digitally, giving worldwide audiences access to this award winning film. For the first time, wherever Amazon and iTunes is available, audiences around the globe will be able to view the film that has brought the motorcycle community together in celebration of what it means to ride. Bryan H. Carroll and James Walker produced the film. Carroll also directed the film.

Why We Ride has sold over 20,000 DVDs domestically and is the winner of the 2014 Family Choice Awards, the 2014 AMA Hazel Kolb Brighter Image Award, the 2014 Portland Motorcycle Film Fest, and the 2013 Motorcycle Film Fest, and has been shown at over 200 screenings. Rider Magazine wrote that, "When you talk about stellar motorcycle movies, Why We Ride may be added to that A-List." The film stars famous riders and builders including: Arlen Ness, Mert Lawill, Brian Klock, Laura Klock, Ed Kretz Jr., Kenny Roberts, Done Emde, Alonzo Bodden and Valerie Thompson.

Carroll, well known in the entertainment industry as a technology leader for his work on over 25 films, including Titanic, Public Enemies, Miami Vice and Collateral, developed an innovative distribution plan in collaboration with Walker. Over the course of four months, the film has screened at over 200 fan hosted and dealer sponsored events in over 80 cities across the country with future screenings booked well into may. Additional events for festivals and charities have caused the popularity of the film to expand organically.

“Why We Ride is a story about the passion of motorcycle riders,” Carroll said. “From a family riding together on the sand dunes, to hundreds of choppers carving through the canyons — the bond with two-wheels is the same – it brings people together in a unique and memorable way and we wanted to share that joy with an audience.”

The film was a year in production and interviewed riders all across the country.Why We Ride began production in July 2012 with filming continuing all over the country for a full year.  From the deserts of California to the salt flats of Bonneville, visiting the rallies in the Midwest and beyond to Daytona, Carroll captured photography and interviews of riders and racers from all walks of life and all forms of motorcycling.  With a special emphasis on the increasingly popular women, youth, and family groups of the sport, the film works to show how the motorcycle community continues to grow all around us as it’s passed down from parents to their children. 

Why We Ride was shot with Canon's Cinema EOS C500 camera and paired with Codex's Onboard S recorder, which enabled 4K-resolution at rates up to 120 fps.  The package was compact and lightweight enough to be operated out the door of a speeding van or on the end of a 12-foot jib arm.  Carroll said, “When you’re averaging 30-40 setups per day on a documentary, the mobility and durability of the camera package is paramount.”

"Why We Ride was an incredible experience, and we are delighted to be able to share this film with the international riding community," said Carroll. "The film is a testament to the phenomenal worldwide community of motorcyclists and their families' desire to share what they love. As a creative filmmaker and producer, it has been exhilarating to come up with a new way of delivering a quality film"

The film is available for download at the following links: