Distribution Dance Partners

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Sun, 03/17/2013 - 21:59 -- Nick Dager

More2Screen has been appointed by the Dutch National Ballet and 3 Minutes West to distribute an all new Cinderella ballet to digital cinemas worldwide (except the US) beginning May 1. Choreographed by the internationally acclaimed Christopher Wheeldon, Cinderella was premiered by the Dutch National Ballet last December and received a rapturous reception from both ballet fans and critics alike.

CinderellaA co-production by the Dutch National Ballet and the San Francisco Ballet, Cinderella stars Anna Tsygankova and Matthew Golding, the perfect pairing for this original 21st century take on the classic fairy story ballet.  Influenced by the Brothers Grimm version of the story, Wheeldon has created an enchanting ballet set to Prokofiev's magnificent score with stunning sets and costumes by British designer, Julian Crouch.

This is the second time More2Screen has worked with the Dutch National Ballet and 3 Minutes West having screened a live broadcast of the DNB’s Nutcracker & the Mouse King to cinemas across Europe in 2011. Cinderella is the latest in a long line of world-class ballets across all formats – 2D, 3D and live – distributed by More2Screen.

Christine Costello, managing director, More2Screen says, "We are thrilled to be working with 3 Minutes West and the Dutch National Ballet again on this stunning new production.  It is a privilege to be able to offer a brand-new, original ballet production by a choreographer of the international stature of Christopher Wheeldon to our digital cinema partners worldwide."

Ted Brandsen, director of The Dutch National Ballet says of the collaboration with More2Screen, “With their impressive track record in distributing special events to cinemas across the globe, and their proven expertise with ballet in particular, More2Screen is the ideal partner to work with us on the theatrical release of this critically acclaimed new Cinderella ballet.”