Following the successful debut earlier this year of the first event, Digital Cinema Report, in conjunction with Integrated Systems Europe is presenting the second Digital Cinema Summit February 12, 2020 at the Okura Hotel in Amsterdam the Netherlands. The theme of the half-day event is The Changing Cineplex. During the event we will highlight how advances in digital cinema technology are reshaping movie theatres and the entire movie-going experience.
The Summit will examine not just how movie theatres around the world operate but the kinds of content they can now offer to their customers. With a special focus on Europe, leading digital cinema experts from around the world will discuss those changes as well as new developments just on the horizon.
In panel discussions moderated by Nick Dager, Editor & Publisher of Digital Cinema Report, topics will include:
Are Movies Still the Focus of the Cineplex?
Moviegoers today can play online games in the lobby or simply lounge there with coffee or a drink in a comfortable chair. Theatres today also feature full restaurants; some have bowling alleys and karaoke bars. Once inside the auditorium they can now choose seats that more resemble an amusement park than a traditional cinema. What place, if any, do serious feature films have in 21st century movie theatres?
Streaming and its Impact on Movie Theatres
There was an effort last year to bring at least 30 percent of EU-originated content to Netflix and Amazon. What is the status of that effort and how will it affect filmmakers and cinemas in Europe? What are the BBC and CST doing in this regard? A bigger question, how should theatre owners respond? Meanwhile, companies such as Barcelona’s Bel Air Cinema now offer first-run movies to homeowners willing to pay several thousand dollars per title for the privilege. These homes have personal theatres with the latest technology that costs hundreds of thousands of dollars. What is the future of that market and how will it impact mainstream cinema?
Cinema Advertising and Event Cinema
Thanks to new technology, exhibitors now have access to new revenue streams such as cinema advertising, event cinema, gaming and eSports. These unique businesses continue to grow all across Europe. The advantage movie theatres have in all these cases is that the experience is ten times bigger than anything available in the home. What does this mean for theatre owners, for Hollywood and, for consumers?
The discussions will be followed by a networking cocktail reception for all attendees.
Visit the ISE Digital Cinema Summit website for more information about the event and to register to attend https://digitalcinemasummit.org/