Cinemark today opened a new 12-screen theatre in La Quinta, California. The Century La Quinta and XD will feature Cinemark’s NextGen cinema design concept, luxury lounger recliners, and favorite concession stand items, along with beer, wine and frozen cocktails.
The theatre offers large wall-to-wall screens, enhanced sound systems, and digital presentation in every auditorium. The new multiplex will boast the 12th Cinemark XD: Extreme Digital Cinema auditorium in Southern California.
"As we expand our presence in the Coachella Valley, the new state-of-the-art Cinemark La Quinta and XD theatre will be the perfect complement to our existing Century at the River multiplex in Rancho Mirage,” said Mark Zoradi, Cinemark’s chief executive officer. “Conveniently located in the Washington Park Shopping Center, the new theatre will be the first in the area to offer our Luxury Lounger recliner chairs. Additionally, our new complex will feature one of Cinemark’s extremely popular XD auditoriums where our guests will enjoy all of the big blockbuster movies this holiday season.”
The Cineplex features 4K digital projection powered by Barco projectors and has RealD 3D capability in several auditoriums.