Cinema Scene Marketing has completed the first installation of its Digital Poster Initiative by deploying full motion digital displays in place of the traditional paper movie posters in the Muvico 14 Thousand Oaks in Thousand Oaks, California.
“Since the introduction of the TrailerVision Digital Media Network in 2007, Cinema Scene has been at the forefront of bringing digital media and marketing solutions to cinema lobbies. By retrofitting movie poster cases into dynamic digital displays, movie posters come alive with motion and animation,” said Joe Ross, partner, Cinema Scene Marketing. The DPI solution, when coupled with Cinema Scene’s existing digital solutions like TrailerVision, VideoWall, Digital Menu Boards, Auditorium Signage and Wayfinding, becomes a live testament to the integrated all-digital vision Cinema Scene is bringing to the movie going experience.
We are excited to build on our existing partnership with Cinema Scene. With the installation of these digital posters, Carmike Cinemas continues to deliver to its patrons a state of the art entertainment experience; from engaging digital posters to digital menu boards and culminating with luxurious seating and leading projection technology,” said David Passman, chief executive officer at Carmike Cinemas.
Studios have been excited to work with Cinema Scene to utilize the unique marketing functionality available in their new DPI installations. Multi-screen takeovers allowed studios to design a more visually stimulating animated movie poster for upcoming releases.
The launch of the Thousand Oaks location signals the beginning of a multi-year Digital Poster Initiative, where, Cinema Scene will lead an industry wide organization of key studios, and exhibitor partners, to develop a standardized model ensuring an effective and efficient solution throughout the cinema environment.