Cinépolis is transforming its existing Cinépolis Parsippany theatre, located in the heart of Parsippany, New Jersey, into a Cinépolis Luxury Cinema, the exhibitor’s upscale movie-going concept. Among the first theatres to be acquired during Cinépolis USA’s recent expansion into the Northeast, the forthcoming 12-screen Cinépolis Luxury Cinemas Parsippany marks the exhibitor’s first luxury theatre in the region. Its introduction serves as the sixth theatre to join Cinépolis USA’s existing portfolio of dedicated luxury cinemas located in Los Angeles, Orange County and San Diego, California.
“Cinépolis USA’s growth has been tremendous and we are delighted to introduce our luxury category in the Northeast with this momentous renovation,” said CEO of Cinépolis USA, Adrian Mijares Elizondo. “Parsippany is a wonderful community, and we look forward to offering an unparalleled cinema experience to this extraordinary new audience.”
The theatre’s transformation will create a destination unto itself with a new lobby area, designed for mingling with friends and loved ones; enhanced concessions with twists on theatre favorites; renovated auditoriums complete with fully reclining leather seats; and in-theatre dining service with stealth-like waiters delivering gourmet meals and full bar options via the touch of a button.
In an effort to provide a place where guests can feel pampered before, during and after watching a film, Cinépolis USA takes great care in designing its theatres with sophisticated and approachable décor, cutting-edge sound and projection technology, elegant lobby spaces, gourmet concessions and a curated selection of beer, wine and cocktails.
Cinépolis Luxury Cinemas Parsippany, anticipated to debut late 2018, will be AV compatible for events & business meetings, offering engaging and out-of-the-box venue spaces for small groups or large parties booking a complete theatre buy-out. Set to screen movies seven days a week with ticket prices ranging from around $13-$20, the new theatre will provide an exciting new moviegoing experience for Parsippany area residents.
Cinépolis USA http://cinepolisusa.com/