Cinépolis, Mexico’s largest cinema company, has announced an initiative to upgrade more than 2,600 screens to laser projection. The deal brings Laser Projection by Cinionic to a significant portion of the global chain’s nearly 6,700 screens, delivering efficiency and up to 70 percent energy savings for Cinepolis and an elevated viewing experience for their audiences.
“We are very happy to share that Cinépolis is once again taking a step forward in projection technology while improving the immersive experience of watching a film on the big screen by installing laser projection from Cinionic in the most well-attended cinemas in Mexico,” said Miguel Mier, COO, Cinépolis.
The ambitious project brings laser to more of Cinépolis’ top locations following a rapid rollout to 1,300 screens with Cinionic earlier in 2022. The rollout, expected to continue later this year, will result in laser on more than 2,600 screens delivering an enhanced and laser-powered big-screen experience for millions of moviegoers for many years to come. With laser, audiences can expect brighter, sharper, and more vivid images in every presentation.
“We are on a mission to give every moviegoer the best experience with laser, and today we celebrate another milestone on this journey with Cinépolis,” said Wim Buyens, CEO of Cinionic. “After more than a decade of close collaboration and innovation with Cinépolis, we are grateful for the shared passion and commitment that has led to this monumental achievement. It’s a testament to what’s possible when we come together as trusted partners to find the right business and laser solution for every screen.”
Cinionic and Cinépolis have a long history of delivering cinematic experiences together and were industry pioneers when laser first launched in 2014. Today’s milestone was made possible thanks to the trusted relationship between the companies and Cinionic’s global laser leadership, offering two ways for exhibitors to move from Xenon lamps to laser illumination. Cinépolis’ locations join over 30,000 Cinionic laser-powered screens worldwide.
Cinionic’s Latin America team is overseeing the extensive project, upgrading the cinema experience for moviegoers throughout Mexico with Cinionic’s laser solutions. Now with laser projection from Cinionic, audiences at Cinépolis will enjoy enhanced image quality with consistently bright, clear on-screen images. For the exhibitor, the move to laser brings operational efficiency, lower energy consumption, and a reduced environmental footprint.