As exhibitors worldwide look for new ways to compete in a world changed dramatically by the pandemic, many of the most innovative and creative cinemas are offering new concepts and new kinds of content that patrons simply can’t get at home. With that in mind, Cinépolis Luxury Cinemas, known for its enhanced moviegoing concepts, has announced the debut of its Self-Care Sundays moviegoing experience in partnership with the award-winning creator of mental health and personal growth apps Psychological Technologies.
Launching in support of Mental Health Awareness Month this May, the new Self-Care Sundays partnered program offers cinema guests a thoughtfully engaging weekly Sunday series of film showings designed to support mental health, well-being, and mindfulness. Available at theaters nationwide at no extra cost to ticketed moviegoers, the Self-Care Sunday screenings will feature a complimentary Gold Infused Eye Mask from vegan, cruelty-free self-care retailer Grace & Stella, a small order of gourmet popcorn, curated pre-show from Spotlight Cinema Networks, and a brief in-theatre mindfulness meditation presented by PSYT prior to the film showing.
"Recent research reveals a two-hour in-theatre film experience can improve heart rate, brain function, focus and productivity, underpinning greater positive impacts on overall mental health and wellbeing," said Annelise Holyoak, national director of marketing for Cinépolis Luxury Cinemas. "We believe watching a movie on the big screen is a great way to practice mindfulness and self-care, without breaking a sweat. Unavailable is a word that's being used less and less, and it's no secret that all Americans are carrying more stress these days. We're hoping to see guests put down their cell phones, sit back, sip on a CBD soda, and embrace being unavailable for two hours. We're thrilled to share this meaningful and fun new offering with our incredible community nationwide."
Known for its innovative moviegoing offerings, Cinépolis guests will – in addition to the complimentary items included with the Self-Care Sunday screenings – have the opportunity to purchase selections from a curated menu of wellness-centric culinary and beverage offerings, to include Sati-CBD Sodas infused with hemp, Non–Alcoholic Hella Cocktail Co. Aromatic Bitters & Sodas, mini bottles of Chandon Rosé Sparkling Wine, chef-driven fare and more, all delivered to moviegoers' seats at the push of a button. Additionally, guests of the specialty showings will have the opportunity to further their self-care journey with PSYT beyond the cinema with access to three mental health apps (The Anxiety Solution, The Self-Compassion app, and Grief Works) for three complimentary days (from the 28-day course) at an exclusive, discounted rate of 10 percent
"Cinépolis Luxury Cinemas is doing such important work during these exceedingly difficult times, and we are extremely honored to be able to support them in diversifying the ways people can access the tools needed to support their mental health and wellbeing," said Nick Begley, CEO of PSYT and former Head of Research with Headspace. "Everyone's relationship with mental health differs, and we believe the PSYT portfolio of smartphone applications will perfectly complement the offerings presented in the Self-Care Sunday experience and in-theatre meditation. Leave the Sunday scaries to the movies, not your mindset."
Self-Care Sunday tickets are now available nationwide at cinepolisUSA.com/selfcare with select shows available each Sunday evening starting May 1.