Dreamscape Productions, in partnership with OPS Consulting, has unveiled what the companies believe to be an innovative promotional campaign for its highly anticipated film, Round the Decay, slated for theatrical release on January 31, 2025. This first-of-its-kind initiative aims to revolutionize the way films are marketed and booked for exhibition. The campaign, spearheaded by Sean Ward of Dreamscape Productions and Art Seago of OPS Consulting, leverages the star power and digital influence of the film's cast to drive early interest and ticket sales before Round the Decay is even booked by theatres.
The film’s stars have started reaching out to their followers, more than four million combined across TikTok, Instagram, and YouTube to promote Ticket Voucher Codes, which fans can pre-purchase through Dreamscape’s website. These codes, valid on Atom Tickets, guarantee access to the film once it is officially released.
Fans can pre-purchase Ticket Voucher Codes directly through Dreamscape’s website to be used on the Atom Tickets platform. These vouchers can be redeemed for a ticket to the film once it’s officially released.
Exhibitors will have exclusive access to presale data broken down by zip code, providing an accurate measure of audience interest in their area. This will enable them to make informed decisions about booking the film with confidence.
Stars Rachel Pizzolato, Roger Clark, and Damian Maffei are driving this campaign, engaging their digital audiences to build anticipation and presale momentum.
Atom Tickets will serve as the platform for redeeming presale vouchers, and they’re ready to assist exhibitors in understanding the process. Depending on an exhibitor’s needs, the setup can happen quickly.
The film’s stars, who boast a combined digital following of more than four million people, are key players in the promotion. Their reach spans TikTok, Instagram, and YouTube, ensuring direct engagement with a loyal and active audience.
Pizzolato has 2.3 million followers on TikTok, 1.2 million on Instagram, and 247,000 on YouTube. Clark has 614,000 followers on TikTok, and 337,000 followers on Instagram. They have already started calling on their followers to support the film by purchasing Ticket Voucher Codes, helping them secure the film’s success in theaters.
Round the Decay was written and directed by Adam Newman. It tells the story of a young woman who returns to the site of her broken engagement in a sleepy tourist town with an all-consuming secret.
The film has a running time of 105 minutes and features Language, Nudity, Smoking, Blood, and Gore.
Exhibitors interested in more information can contact Kaitlyn Nickol in Atom Tickets exhibitor operations at [email protected] or go to [email protected].
Dreamscape Productions https://www.dreamscapeproductions.com