Campbell Shoots Harley-Davidson Spot in Spain, Oregon

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Wed, 02/04/2015 - 13:15 -- Nick Dager

Benedict Campbell's new spot for Harley-DavidsonAward winning photographer and filmmaker Benedict Campbell recently completed a commercial for the iconic brand Harley-Davidson. Campbell, who has worked with brands such as Nike, Jaguar and Mercedes, used Rotolight LED lights exclusively on the shoot.

“The power and mobility of the Anova was the biggest seller for me, it’s such a light-weight unit you can hold it, so it's great as a fill in light during the day and ideal for key lighting video or photography on location or in the studio...In fact, I do a lot of high speed video so I need lights that are portable but have enough power to light the subjects. Having the battery-powered option is critical to my workflow - the ability to place the lights wherever you want is so useful.

Weighing in at just 3.5 KG, the Anova’s pack a punch in terms of output, using up to just 42 Watts, the innovative LED Floodlight range offers totally flicker free lighting and emits up to 3.9 kW tungsten bulb equivalent / 5938 lux at 3 feet - powered by mains or V-Lock battery as standard!

Campbell used Rotolight LEDs exclusively.“Part of a week-long shoot in Spain, we planned to capture a Harley-esque Biker BBQ on the beach with the Street Bike,” Campbell said. “Set in the early evening we knew we didn’t have long to capture the scene before the Sun set so everything had to be in place. Just as we went to take the shot the sun went behind a cloudbank, it was critical we got the shot; I grabbed the Anova, reproduced the missing evening light and shone it on the subjects! It was perfect and created the exact quality needed. If we had any other light, there’s no way we would have got what we needed”

Rotolight’s LED Lighting systems offer a beautiful soft lighting source; available in either 110º or 50º beam angle, the Anova creates a natural ‘wrap-around’ effect and are ideal for key or fill lighting. The Bi Color Anova can accurately reproduce any color of white light from 3150K to 6300K controlled locally, by DMX or wirelessly using the Rotolight Magic Eye iPhone/iPad app.

Campbell was also tasked with capturing close up’s of the new Harley Road Glide. “We did a lot of light painting for this particular shoot,” he said. “The RL48 Ringlight was extremely useful as we could get very close to the bike which enabled us to capture a lot of detail in the paintwork. The Anova was mainly used on a stand as the main light source to bounce into the studio and create amazing light graduation in the paintwork.”

“Harley were so surprised that we used just two lights in a huge studio. They were happy with the results, and very impressed with the Rotolight’s. I love the power, versatility and portability,” said Campbell.