Everybody who loves movies longs for the moment that movie theaters worldwide will re-open again, because everybody knows there is no better place to experience a movie than in a cinema with friends and family. With that in mind, the Dutch cinema trade magazine Holland Film Nieuws has created a campaign that celebrates the memories of going to the movies by using the hashtag #celebratecinema. Well-known actresses, actors and directors are being asked to share their personal memories. The current and upcoming videos will be shared via social media and a dedicated website www.celebratecinema.org.
The Dutch actress Monic Hendrickx (Penoza: The Final Chapter) kicks off the campaign by telling about her childhood memories of going to the movies. She also addresses the audience to come back to the movie theaters as soon as possible: https://www.youtube.com/watch?v=hDQoT3PgGNY (English subtitles available)
By celebrating cinema memories, the audience will hopefully become aware of the power of movies and cinemas. So that it will return to see the movies on the big screen as soon as possible.
Jeroen Huijsdens, editor in chief of Holland Film Nieuws said, "We wanted to contribute something positive and inspiring to the situation our industry is in right now. There does not seem to be a better time to become aware of all the beautiful memories cinema gave us than in the year that cinema celebrates its 125th anniversary. That should be celebrated. Now more than ever!"
The website www.celebratecinema.org is the central place where cinema exhibitors, movie distributors, producers, suppliers and everyone else involved in cinema, can get information. It is also the place where they can pick up a digital toolbox. In it are visual elements, which can be used and transformed locally. But key is the usage of the powerful hashtag #celebratecinema.