Bestar Cinemas First in China with ÉclairColor

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Thu, 07/19/2018 - 11:54 -- Nick Dager

Bestar Cinemas in RuiAn China has become the first Chinese multiplex to open an ÉclairColor high dynamic range auditorium.Bestar Cinemas in RuiAn, China has become the first Chinese multiplex to open an ÉclairColor high dynamic range auditorium. The Ymagis Group and Chinese cinema systems integrator Great Ocean made the announcement today.

ÉclairColor technology is a key component of a new premium large format concept labeled StarX and boasts a 22-meter wide screen, 600 seats and a Sony Digital Cinema 4K SRX-R515QS quad-system projector.

“We’re very excited to bring this new HDR technology to our new multiplex at the Wuyue shopping mall, marking a first in China,” said Jiang Yuanxin, deputy general manager of Shanghai Bestar Cinemas Management. “ÉclairColor powered by Sony Digital Cinema delivers superior image quality to our audiences and brings more emotion to the giant screen while improving satisfaction ratings. As part of our master development strategy, we aim to open 50 StarX PLF auditoriums with ÉclairColor technology by 2021 as part of both our existing and new cinema complexes located across China.”

For Zhang Liang, technical director of Chinese systems integrator Great Ocean, “We are very pleased to collaborate with the ÉclairColor team on this first venture in RuiAn. ÉclairColor’s color range is much richer and the gradients much more refined, achieving true black color on screen, which was clearly demonstrated by the ÉclairColor screenings of Dying to Survive. All types of cinemas, regardless of screen size, can be equipped with ÉclairColor HDR. The Sony Digital Cinema 4K equipment can be used to run ÉclairColor-mastered content as well as standard DCI content.”

“We are thrilled with this successful collaboration with Great Ocean and expect many more ÉclairColor installations to follow in the near future,” said Simon Eyries, ÉclairColor project leader at Ymagis Group. “It’s an important milestone for both Chinese filmmakers and cinema exhibitors in the deployment of a powerful and affordable HDR technology across China. For this occasion, Ymagis Group’s content services arm, Éclair, produced their first ÉclairColor digital cinema package of a Chinese-made feature film, Dying to Survive, directed by Wen Muye.”

There are currently 149 cinema auditoriums equipped with ÉclairColor in 15 countries including 57 in Germany, 55 in France and 21 in the USA.