Cinemagoers in Antwerp, Belgium, will be treated to a free, immersive 4D experience this Friday and Saturday, as Warner Bros’ CineTransformer stops at the Kinepolis multiplex to promote the brand-new Warner Bros action-thriller San Andreas. The CineTransformer is equipped with a compact, DCI-complaint Barco DP2K-10S projector.
Developed back in 1995, the CineTransformer is a 53-foot double expandable trailer that can be transformed into a fully-fledged mobile cinema with 2D/3D and 4D capabilities, seating 91 people. Warner Bros first toured the United States with a CineTransformer to promote Gravity in 2013.
This month, a Warner Bros movie trailer is traveling the States and Europe to provide a sneak peek of San Andreas – a new action thriller starring Dwayne Johnson. Fans in Antwerp, the first stop of the European tour, are invited to come out and watch an exclusive six-minute scene from the film.
“Fox Belgium, which is an official distributor of Warner Bros movies in Belgium, asked if we were interested in supporting the European tour. As Barco has been working closely together with 20th Century Fox for a while, it was only logical for us to team up,” says Wim Buyens, Barco’s head of entertainment. “Barco is really addicted to cinema and committed to offering cinemagoers an ever better, ever more innovative cinema experience. We’re therefore delighted to lend support to this initiative, which demonstrates how cinema can offer a truly unique and immersive entertainment experience.”