On Wednesday CJ 4DPlex opened the first European 4DX with ScreenX theatre through a partnership with Les Cinémas Pathé Gaumont. Marvel Studios’ Ant-Man and The Wasp debuted in the 4DX with ScreenX format in Paris at the exhibitor’s Pathé Beaugrenelle multiplex.
The Pathé Beaugrenelle theatre, part of the Les Cinémas Pathé Gaumont, the leading theatrical exhibition company in France, the Switzerland and Netherlands, is located in the center of Paris in the 15th arrondissement on the banks of the Seine River and near the Eiffel Tower.
“This is an incredible benchmark for our company to be launching the first European 4DX with ScreenX site in one of the most iconic cities – Paris, France, with such great collaborators as Les Cinémas Pathé Gaumont and Walt Disney Studios” said Byung-Hwan Choi, CEO of CJ 4DPlex. “Movie-goers around the globe won’t have long to wait for this movie experience as we are committed to a rapid expansion that will bring this cutting-edge format to consumers around the world.”
“Our business has been built on providing the best movie experience to movie-goers. Our decision to launch 4DX with ScreenX forms an integral part of our innovation and upgrading strategy, by which we aim to offer movie-goers an increasingly intense and immersive cinema experience,” said Martine Odillard, chairman of Les Cinémas Pathé Gaumont. “On the same day, Pathé La Villette in Paris will open a ScreenX theatre. With this opening, La Villette will be the first of Les Cinémas Pathé Gaumont’s site to install a ScreenX theatre.”
Last December, CJ 4DPlex and Les Cinémas Pathé Gaumont announced an expanded partnership in which they will collectively open at least 50 4DX locations in Europe by 2020.
Combining the two, 4DX with ScreenX creates a remarkable, one-of-a-kind experience and a natural convergence of two technologies that are rapidly spreading around the world and growing in popularity. Since the first opening in South Korea last July, movies released in 4DX with ScreenX have recorded greater box office numbers than the 2D format, and have seen an overall occupancy rate of 40 percent.
CJ 4DPlex www.cj4dplex.com