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Streamlining DCP, KDM Workflows

Mon, 06/15/2020 - 09:30 -- Nick Dager

MetaMedia, Velocity and Pixelogic have formed MVP, a partnership between the three companies to deliver streamlined workflows and reduced cost in relation to the creation and delivery of content direct to theatres around the world. Harnessing the combined capabilities of each partner, MVP aims to improve how digital cinema packages, key delivery messages and cinema advertising are produced and distributed over managed internet connections directly to exhibitors’ screens and dynamic digital lobby displays.

Lighting Lush Life

Mon, 06/15/2020 - 09:23 -- Nick Dager

When Timur Civan was called upon to shoot a music video for the title track of Lush Life by the New York City-based band, Orion, he took his cue from the pop rock tune and decided to have fun with it. Dubbed “bouncy music for bouncy people,” its reggae vibe brings to mind lilting palm trees, rainbows, warm sunny colors, and sweet, simpler times. It’s no surprise TikTok fans are having a ball with it.

Marcus Announces Movie STAR Approach

Thu, 06/11/2020 - 10:22 -- Nick Dager

Marcus Theatres today announced its plan to begin re-opening theatres, which will begin June 19. As part of the initial reopening experience, Marcus Theatres is introducing its Movie STAR approach, which incorporates new health and safety measures and is in alignment with Centers for Disease Control guidelines. Everyone can be a Movie STAR and play a role in creating a safe environment with social distancing (S); Thorough cleaning (T); App and website ordering of tickets, food and concessions for no-to-low contact interactions (A); and respecting each other by following these new protocols (R). Policies and guidelines will continue to evolve with time and will be assessed and updated on an ongoing basis.

Lighting the Way Out of COVID-19

Wed, 06/10/2020 - 11:13 -- Nick Dager

Sami Haddad is the founder and president of Digital Light Sources and has more than thirty years experience in specialty lighting in various industries including cinema, entertainment and science. DLS was established roughly one year ago as a niche provider of lighting, projection, audio and video products and disinfection services to cinema and entertainment markets. When it became obvious that movie theatres were going to be in need of highly-specialized cleaning services when they reopen in the wake of the COVD-19 pandemic, his company formed an exclusive and strategic partnership with American Ultraviolet, a company that uses ultraviolet C lighting to disinfect businesses of all kinds. Our conversation started there.

Axle ai Launches Remote Work Solution for Avid Media Composer

Wed, 06/10/2020 - 11:06 -- Nick Dager

Axle ai has launched a new Pro option for its axle ai 2020 software that supports Avid’s Media Composer professional editing software. With the new axle ai 2020 Pro module, Avid editors now have the capability of accessing both native Avid media and a wide range of other media remotely, through any standard web browser.

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