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It’s Not Just Black and White

Mon, 07/09/2018 - 11:39 -- Nick Dager

[Editor’s Note: In a new white paper, Barco senior product manager Tom Bert makes a strong case for the importance of contrast ratio in cinema.] In any visualization system, the contrast ratio is one of the key parameters that define image quality. A metric for comparing the brightest whites to the darkest blacks in the image, you could say that a good contrast ratio truly adds depth to the image. A low contrast ratio makes an image look washed out. Details as well as the artistic intent get lost. This is true for direct view displays as well as for projectors.

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Roger Harris Appointed Unique X CEO

Thu, 07/05/2018 - 11:23 -- Nick Dager

Unique X has named Roger Harris chief executive officer. Harris will start his position with Unique X on the October 1 after the successful transition of his responsibilities as managing director for RealD in EMEA and Russia. His role is to direct and oversee the rapid international expansion of Unique X’s portfolio of digital cinema software systems and services.

Christie Named Technology Partner of India’s Big Cine Expo 2018

Wed, 07/04/2018 - 10:03 -- Nick Dager

Christie has been named the official technology partner of Big Cine Expo 2018, which will take place at the Sahara Star, Mumbai, August 28-29. Christie has supported Big Cine Expo, the only cinema trade show specifically for India, since its inception in 2016. As the official technology partner, Christie will make available the latest cinema technologies and industry-leading solutions in the support of Big Cine Expo.

Rising to the Occasion

Mon, 07/02/2018 - 11:44 -- Nick Dager

In a project spanning six months, Rising Sun Pictures produced 86 visual effects shots for Animal World, the new fantasy adventure film that debuted to considerable fanfare at this year’s Shanghai International Film Festival and is currently in international release. The work drew on the full gamut of the studio’s core strengths and included everything from a card-playing creature to a loopy dream sequence, a mind-blowing car chase and a moody hero shot of Destiny, the hulking freighter-turned-floating-casino that serves as the film’s primary location.

When Technology Isn’t the Issue

Fri, 06/29/2018 - 11:44 -- Nick Dager

Technology fails. Anyone reading this article knows that even better than I do. That’s been a fact of life in the motion picture business from the earliest days. Film jammed in cameras and projectors, light bulbs burned out unexpectedly, and sound systems malfunctioned for no apparent reason. In each case, the people involved addressed the problem and moved on. Thankfully, technology today is more robust and reliable than ever before and when something goes wrong it’s often easier to fix than ever before. But technology isn’t always the issue. Increasingly in today’s competitive entertainment environment, the important issue is customer relations.

Renegade Animation Co-Founder Ashley Postlewaite to Speak at Comic-Con

Thu, 06/28/2018 - 15:56 -- Nick Dager

Renegade Animation co-founder and executive producer Ashley Postlewaite will take part in the panel discussion Extraordinary Women, Extraordinary Animation at Comic-Con International 2018 in San Diego. Postlewaite will join other women leaders from the animation industry in discussing how they turned their talents into successful careers. The panel will also discuss new technologies that are making it easier for young people, and especially women, to enter the field of animation.

Sound Lounge Names Liana Rosenberg Head of Production

Thu, 06/28/2018 - 15:53 -- Nick Dager

New York’s Sound Lounge has promoted Liana Rosenberg to head of production. As a member of the management team, Rosenberg will be responsible for overseeing all production activity at the studio and supervise its team of staff producers. She will serve as a key liaison between Sound Lounge and its advertising agency and post-production house clients, and play a lead role in forecasting, budgeting and marketing.

NCM Names Canning VP of Digital Ad Sales

Wed, 06/27/2018 - 11:38 -- Nick Dager

National CineMedia has named Jerry Canning to the new role of vice president, digital ad sales. A digital industry thought-leader with long stints at Facebook and Google, Canning will lead the company’s digital advertising sales efforts and help connect brands to movie audiences through NCM’s digital products including Cinema Accelerator, Noovie ARcade, and Fantasy Movie League.

ETC Co-Founder Elizabeth Daley to be Honored Tonight

Tue, 06/26/2018 - 10:45 -- Nick Dager

Twenty-five years ago, when digital entertainment was nascent, filmmaker George Lucas and University of Southern California School of Cinematic Arts Dean Elizabeth Daley envisioned the Entertainment Technology Center at USC to bridge the divide between technologists and filmmakers. Today, [email protected] is celebrating a quarter century as Hollywood's premiere think tank and research center dedicated to emerging technology's impact on professional content. This evening, at its annual Studio Technology Leader's Dinner, ETC will commemorate its anniversary and honor Dean Daley with the Bob Lambert Technology Leadership Award.

NYWIFT Executive Director Lawler Stepping Down

Tue, 06/26/2018 - 10:38 -- Nick Dager

Terry Lawler and the board of directors of New York Women in Film & Television have announced that Lawler will conclude her tenure as executive director December 31, 2018. A longtime member of NYWIFT, Lawler joined the staff as executive director in June 1997, at the start of NYWIFT’s 20th anniversary year. Under her leadership the organization has doubled its membership size, tripled its operating budget, and has spearheaded the creation of numerous innovative programs and initiatives.

IBC2018 to Hold Cyber Security Forum

Thu, 06/21/2018 - 12:29 -- Nick Dager

IBC2018 today announced a Cyber Security Forum for broadcasters and media. The event will be part of the annual IBC show at the RAI Convention Center in Amsterdam September 13-18. A one-day, invitation-only event, it will convene chief technology officers, chief information officers, chief information security officers and chief digital officers within media and broadcasting for a conversation on the challenges and opportunities presented by cyber security for broadcasters.

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