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Screenvision Unveils Creative Launch Pad Unit

Tue, 06/20/2017 - 13:54 -- Nick Dager

Screenvision Media has unveiled a creative launch pad ad unit that provides an unprecedented platform for ads to make their debut in cinema. The new ad unit will have a dedicated introduction and premium placement within Screenvision Media’s Front + Center preshow. The announcement was made today at the 2017 Cannes Lions International Festival of Creativity.

Creating a Period Look

Tue, 06/20/2017 - 12:08 -- Nick Dager

A young reporter and his niece discover a beautiful and enchanting creature they believe to be a real mermaid, in the 1930s period tale The Little Mermaid, a live-action film inspired by the classic Hans Christian Andersen fairy tale and co-directed by Chris Bouchard and Blake Harris. Book-ended in the present day, The Little Mermaid gave cinematographer Neil Oseman the opportunity to use Cooke S4/i lenses to their fullest, capturing the look he loves from the fantasy/adventure films of the 1980s and1990s for The Little Mermaid’s 1930s look.

Marc Chu Joins Atomic Fiction as Animation Department Supervisor

Tue, 06/20/2017 - 11:44 -- Nick Dager

Atomic Fiction has named Marc Chu to lead the studio's animation efforts across its Oakland and Montreal locations. Chu joins Atomic Fiction from ILM, where he most recently served as animation director, bringing more than 20 years of experience animating and supervising the creation of everything from aliens and spaceships to pirates and superheroes.

UNIC Elects New Board

Tue, 06/20/2017 - 11:35 -- Nick Dager

Members of the International Union of Cinemas, which represents European cinema associations and key operators, today elected a new board to serve the organization for the next two years. The decision – made during the organization’s General Assembly at CineEurope, UNIC’s official convention in Barcelona – saw Phil Clapp, CEO of the UK Cinema Association, re-appointed as president and a number of other key board positions confirmed

Unique, CE+S Unveil Cielo 4.0 at CineEurope 2017

Tue, 06/20/2017 - 11:31 -- Nick Dager

Unique Digital and Cinema Equipment and Supplies unveiled Cielo 4.0 today at CineEurope 2017 in Barcelona, Spain. “The goal of the new design and module is to integrate your management tasks, analytics reporting, and equipment alerts into an enterprise IoT platform, enabling unity and collaboration across your circuit,” said Rick Cabrera, Unique Digital’s vice president of technology.

Christie Returns to SIFF

Mon, 06/19/2017 - 13:02 -- Nick Dager

Christie is the exclusive digital projection partner for the Shanghai International Film Festival for the ninth consecutive year. The event, which is taking place from June 17-26, is China’s only non-specialized competitive international film festival accredited by the Paris-based Fédération Internationale des Associations de Producteurs de Films. Currently in its 20th year, the star-studded festival kicked off in style with the screening of Danish Academy Award-winning film and television director Bille August’s latest film The Chinese Widow starring Emile Hirsch and Crystal Liu, while Chinese director Zheng Chang’s crime action film Detonator will close the event.

Screenvision Media Integrates Preshow Delivery With RosettaBridge TMS

Mon, 06/19/2017 - 12:49 -- Nick Dager

Screenvision Media is integrating Unique Digital’s RosettaBridge Theater Management System into its preshow. Enabling automated ingestion and programming of ad content directly to an exhibitor showing level, the integration provides Screenvision Media’s US network of exhibitors with a new choice of integrated TMS for their locations and operations.

Sony Digital Cinema 4K Launches Finity

Mon, 06/19/2017 - 12:45 -- Nick Dager

Sony Digital Cinema 4K has launched Finity, a new campaign to promote the company’s Premium Large Format projection systems. European customers in the UK, Germany, Ireland, and Turkey have already committed to the new offering that combines Sony’s HDR-ready 4K dual projection technology with a complimentary suite of tailored branding assets and marketing support. Exhibitors equipped with the current family of Sony high-contrast SRX-R500 series dual projection systems have no need for any additional investment.

SMPTE Hollywood and VES to Study AR

Mon, 06/19/2017 - 12:36 -- Nick Dager

The Hollywood Section of SMPTE and the Visual Effects Society Los Angeles Section will conduct a joint meeting June 22 to examine the rapidly evolving field of augmented reality. AR is creating new ways for people to experience the world. At this joint meeting of the SMPTE Hollywood Section and VES Los Angeles, a panel of experts will provide an overview of the AR landscape and the technologies driving it. They will also share insights into emerging business opportunities and offer advice on what it takes to get involved in this exciting new field.

Horse Soldiers 100th Dolby Cinema Title

Fri, 06/16/2017 - 10:56 -- Nick Dager

Dolby Laboratories today announced that Warner Bros. Pictures’ Horse Soldiers is the 100th Dolby Cinema title. "Reaching the 100th announced title for Dolby Cinema is a tremendous accomplishment that couldn’t have been achieved without the support from the directors and filmmakers who want to use the best technology for their storytelling,” said Doug Darrow, senior vice president, cinema business group, Dolby Laboratories. “In 2017 we announced 44 Dolby Cinema titles, more than any other premium format, which is a testament to the ongoing commitment from Hollywood and studios around the world to deliver the best experience to the cinema.”

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