The Video Advertising Bureau has appointed Lauren Leff as vice president, marketing & communications effective immediately. In this newly created role, Leff will oversee the organization’s internal and external communications supporting the VAB’s advocacy and dedication to providing advertisers and their agencies with the most current and actionable media insights on the expanding world of premium, multi-screen video content.
National CineMedia is pioneering interactive augmented reality gaming in theaters this spring with the launch of Noovie ARcade, a companion app to NCM’s Noovie pre-show and Lobby Entertainment Network. Noovie ARcade is available in the iOS and Android app stores. NCM expects it to be rolled out nationwide this spring on over 20,600 screens in 1,700 theatres across the country including AMC, Cinemark, Regal Entertainment Group, and 49 other regional and local theater chains.
Screenvision Media today announced the seven jurors for the highly anticipated Hegarty ACE (advertising in cinema excellence) Awards. The awards celebrate the most creative campaigns running in cinema, and will consider advertisements or content that launched through Screenvision Media’s Front + Center cinema program. The panel will officially be introduced during the Adweek Brand Storytelling event, taking place this week at the 2018 Sundance Film Festival.
Screenvision Media today announced a record year of business, with robust year-over-year organic revenue growth in 2017, including eight percent revenue per patron growth, reinforcing the marketplace demand for cinema advertising’s ultimate premium video offering.
In advance of the December 15 release of Disney’s Star Wars: The Last Jedi, National CineMedia is now presenting an exclusive behind-the-scenes look at the making of the movie as part of its revamped preshow Noovies. The content is part of NCM’s Noovie Backlot series. For Steve Ochs, NCM’s senior vice president, marketing and creative, this is all part of his overall effort to re-imagine the preshow experience.
Darryl Schaffer, Screenvision Media’s executive vice president, operations and exhibitor relations, has been inducted into ShowEast’s Hall of Fame as part of its 2017 group of honorees.
As the digital cinema era enters a new phase, exhibitors are increasingly looking at better ways to directly engage with their customers. Regal Cinema, long an industry leader, seems to have found a particularly interesting one. Concourse Media principals James Andrew Felts and Matthew Shreder announced today a deal with Regal Entertainment Group to distribute Moviebill, an interactive new product that has been crafted to enhance and extend the 21st century movie going experience. The inaugural edition will be announced later this year for a 2018 launch.
Screenvision Media today announced a fall and spring campus movie program that allows brands to sponsor and take over the movie experience with branded integrations, sampling and on-screen custom content and messaging. The move is part of an enhancement of its college campus network with the Hogan Communications Network, an entertainment-based media and marketing company specializing in the college and young adult markets.
National CineMedia has completed its acquisition of Fantasy Movie League, the box office predictions game that combines the fierce competition of fantasy sports with the insanely popular world of entertainment and movies. It marks the company’s first acquisition as a key part of its new focus on consumer digital products for movie audiences.
Screenvision Media has announced that it is now working with Strata, makers of advertising buying and selling software. The integration allows buyers to view movie theater ad opportunities offered by Screenvision Media as local spot buys in Strata's systems.