National CineMedia, Inc., managing member and owner of 48.3 percent of the cinema advertising network National CineMedia, LLC, has received new revolving loan commitments in the amount of $50 million, the entire amount of which was drawn on January 5.
National CineMedia has entered into agreements with an assortment of popular online personalities from the world of film and entertainment who will appear in new series on screens in more than 1600 U.S. movie theatres, including the top 50 designated market areas, as part of the exhibitor’s pre-show Noovie.
The global attention measurement platform Amplified Intelligence of Adelaide, Australia, is now working with cinema ad network Val Morgan on the first independent study to use attention metrics to compare the effectiveness of cinema advertising with other media channels.
Screenvision Media and Super League Gaming have launched Super League Spotlight, a multi-episode series showcasing the best in-game action, created specifically for in-theatre audiences. The first installment of the series launched last week in more than 2000 movie theatres nationwide.
National CineMedia has entered into a new strategic alliance with NuTime Media, a Black-owned media advertising sales representation company with offices in New York and Chicago, to better serve marketers looking to reach African American and Hispanic audiences. As part of this new initiative, NCM has formed two new specialty cinema advertising networks across the U.S. that directly serve these diverse audiences using the power of cinema.
Screenvision Sports today announced a new relationship with the Boston Celtics to serve as the team's exclusive in-venue media sales partner. The deal enables SV Sports to engage national brands via available inventory on the center-hung videoboard at TD Garden, as well as the videoboard at the Portland Expo, home to the Maine Celtics of the NBA G League.
As the world slowly emerges from the pandemic, the Screen Advertising World Association today launched a powerful three-minute video and multiple social media campaigns featuring vignettes from some of the world’s most iconic names in the advertising, film, and humanitarian worlds, aimed at raising awareness for the unparalleled power and effectiveness of cinema. SAWA and its members around the world are using cinema, the trade press, and social media platforms such as Facebook, Twitter, Instagram, and YouTube, to reach marketers, moviegoers, and creative and media agencies.
Studio Movie Grill has installed Ultraleap touchless interactive advertising kiosks. The company sees them as a way to ensure patrons a safe and clean environment but also as a way to extend big screen content into its lobbies.
Flix Media, the largest cinema advertising sales company across Latin America, has signed an agreement to deploy Unique X’s Advertising Accord software in all its operations across fifteen Central and South American territories. The company is moving forward with the system in Brazil.
Cineplex is rolling out its new brand campaign today, celebrating the unrivalled escape of the big screen experience. The Where Escape Begins campaign features a powerful and moving cinematic spot that brings to light the many ways a film lover's escape begins at the movies, and lovingly unfolds the collective experience that can only happen in the theatre.
