Cinema Advertising

National CineMedia Announces the 2024 US Young Lions Winners

Mon, 04/22/2024 - 10:30 -- Nick Dager

National CineMedia, the US representative to the Cannes Lions International Festival of Creativity, has announced the winners of the 2024 US Young Lions competition. More than 500 teams of young professionals across the advertising, digital, media, creative and public relations industries registered for the competition this year, up 20 percent year over year. There were 333 official competition entries, an increase of 17 percent compared to last year. The five winning teams were named and honored by NCM at the Team USA Winners Announcement event, hosted by Initiative, with all 25 finalist teams in attendance.

Digital Cinema Media Unveils AV Reach Maximizer

Fri, 04/05/2024 - 10:00 -- Nick Dager

The cinema advertising company Digital Cinema Media has unveiled the AV Reach Maximizer, an optimization tool developed in partnership with RSMB, the Institute of Practitioners in Advertising, and attention specialists Lumen. This tool empowers media planners to gain deeper insights into the benefits of integrating cinema into the AV mix, streamlining the planning process for advertisers and agencies.

UN, SAWA Launch New Global Warning Awareness Campaign

Thu, 03/21/2024 - 09:29 -- Nick Dager

The UN Development Program and SAWA Global Cinema Advertising Association today launched a one-week international cinema advertising campaign across 11 countries, including all Pearl & Dean cinemas in the UK and Ireland. Global cinema audiences will be surprised to see – a special forecast for the year 2050. While the weather format is familiar, the forecasts – anchored by children – are not.

Cinema Advertising Growing in India

Mon, 02/19/2024 - 08:44 -- Nick Dager

Cinema advertising will have 0.9 percent share in total traditional advertising, amounting to Rs 1,047 crore, in 2024, according to the Pitch Madison Advertising Report 2024. This would mark a 35 percent annual growth for the domain. However, cinema’s global share of advertising is expected to be only 0.3 percent.

Pages

Subscribe to Cinema Advertising