B&B Theatres, the sixth largest theatre chain in North America has added four ScreenX theatres and 10 Grand Screen premium large format rooms, bringing to 29 the total number of auditoriums with DTS:X sound. The installations were part of DTS’s partnership with GDC Technology.
DTS:X immersive sound
DTS, a wholly owned subsidiary of Xperi Corporation and CJ 4DPlex have announced a strategic alliance to bring DTS:X immersive audio technology to ScreenX theatres worldwide. Beginning in 2019, DTS will work with ScreenX and exhibitors to implement DTS:X technology into ScreenX locations.
Samsung Electronics unveiled its largest-ever 3D-ready Onyx screen at Capital Cinema in the Xicheng district in Beijing, China. The December 7 opening of the world’s largest 3D LED cinema was timed with the premiere of Warner Bros.’ DC Comics superhero film Aquaman, which has a DTS:X immersive sound track. Aquaman opened with $93.6 million in ticket sales in three days in China, marking the best start for a Warner Bros. title in that territory.