Novo Cinemas, part of the Elan Group in Qatar, has launched a new flagship cinema at Mall of Qatar, in Al Rayyan, Doha. The new cinema features 19 screens, including an IMAX Laser theatre that features the largest IMAX screen in the MENA region and seats 530 people. It also includes an upgraded sound system featuring 12 channels plus sub bass that delivers lifelike sound from all directions, including overhead, to fill the cinema with astonishing clarity, richness, detail, and depth. I spoke recently with Novo Cinemas CEO Debbie Stanford-Kristiansen about the new theatre and, in particular, her belief in the importance of lobbies.
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If there is one thing for which the recently opened Odeon Sambil Dolby Atmos multiplex in Madrid stands out, it is the number of technological firsts clocked up by its twelve theatres. It is the first multiplex in Spain with all its screens equipped with 4K projectors – all from Christie – and also the first to include Dolby Atmos and Christie Vive Audio sound in all its theatres, and the only multiplex in Spain with more than one laser screen. In this case, Sambil has two screens equipped with laser projection, both with Christie Solaria CP42LH RGB projectors.
Christie has announced that the Cinema Sunshine Aira Theatre, owned by Sasaki Kogyo will deploy the advanced Christie CP42LH RGB laser projection system in April. The Christie enhanced wavelength diversification system comprises a single 3DLP 4K RGB laser projection head and an EWD laser light farm with fiber-optic delivery. It will be fitted in Auditorium 5 of Cinema Sunshine Aira Theatre.
Barco is installing two flagship laser projectors at Lotte World Tower in Seoul, South Korea. Barco’s DP4K-60L projectors will illuminate the 34-meter wide screen in Lotte Cinema’s Super Plex G theatre, which is the largest screen on the planet. The story of Lotte Cinema is filled with superlatives.
Among a range of new products to be unveiled at CinemaCon next week in Las Vegas, Christie will be previewing a new Christie Freedom Series direct-coupled RGB laser projector; a pure laser innovation boasting higher efficiency and significantly longer life than hybrid cinema laser phosphor projectors.
CinemaNext today announced the launch of Sphera, its new premium format cinema concept, designed to deliver a superior movie going experience and content flexibility for cinema operators and theatre owners. CinemaNext will introduce Sphera next week during CinemaCon 2017 at Caesars Palace in Las Vegas.
The message from Barco at CinemaCon 2017 is that the company is delivering the future of cinema today, powering immersive entertainment experiences from the lobby to the auditorium and beyond. Featuring the brightest RGB Flagship and smart laser projectors, immersive digital lobby experiences, a unique panoramic storytelling platform, and lifelike 3D sound, Barco raises the bar for memorable movie experiences.
MZC Quanjing Cinema is the first cinema complex in China’s Inner Mongolia Autonomous Region to be fully equipped with Christie Vive Audio.
Point90 Cinemas is the first major cinema multiplex in the Fifth Settlement, New Cairo, Egypt, located right in front of the American University in Cairo, inside the Point90 mall. Its aim is to offer the ultimate cinema experience to the audience, with 11 premium screen halls equipped with the latest movie projection and sound technology. As part of that effort, Point90 is installing Volfoni 3D systems.
In ever increasing numbers, exhibitors around the world are making the transition to laser projection. In response to that, at CinemaCon 2017 Barco will unveil the DP4K-40LHC and 20LHC RGB Flagship, 6P 3D single chassis, integrated high contrast projectors to the American audience. But nowhere in the new projectors’ specs will you find the term high dynamic range, which, given their capabilities seems like an oversight. Barco has a specific explanation for this, namely that it believes the exhibition world needs an HDR standard.