United Cinema Chain Kino Okko will be the first company to introduce the Dolby Cinema experience to the Russian market at its Cinema Park Metropolis in Moscow. Dolby Atmos immersive audio technology has been successfully deployed at several Russian movie theatres in recent years.
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CJ 4DPlex, together with B&B Theatres, have launched the world’s first ScreenX Amphitheater in Overland Park, Kansas inside B&B Overland Park 16. The newly arranged auditorium, which marks the second largest ScreenX theater in the world will open with Warner Bros. Pictures’ It Chapter Two on Friday, September 6th.
The July 19 opening of CJ 4DPlex 4DX with ScreenX at the Grand Cinema Sunshine in Ikebukuro, Tokyo, of Sony Pictures' Spider-Man: Far From Home, extended its run by four weeks due to sold out screenings during prime-time slots and recording attendance rates as high as 99 percent during peak showing times. In China, 4DX with ScreenX attendance numbers also soared, with occupancy rates doubling that of standard 2D formats for Spider-Man: Far From Home.
Huaxia Film Distribution recently held a grand launch in Beijing to formally introduce the Cinity Cinema System, which was unveiled earlier this year in Las Vegas at CinemaCon. A trailer of Gemini Man, the new film by Oscar award winning director Ang Lee was shown. Lee used the Cinity Cinema System to produce his latest film, Gemini Man in 4K stereoscopic 3D at 120 frames per second. He screened a trailer of the new film and made a video address to the audience gathered for the event.
B&B Theatres, the sixth largest theatre chain in North America, is adding five additional CJ 4DPlex ScreenX auditoriums across the U.S., for a total of seven by 2020. The companies partnered last year to introduce the largest ScreenX system in the world, a screen that is more than four stories tall and seven stories wide, offering moviegoers one of the most premium, immersive viewing experiences in history.
THX has released a new Deep Note trailer to commemorate the company’s 35th anniversary. In addition to the visual celebration and surprises, the trailer offers a deeper immersive audio experience with THX Spatial Audio three-dimensional sound over headphones or earbuds.
The Star Cinema Grill in Richmond, Texas, a Houston suburb, made history in June when it installed the largest Samsung Onyx LED Cinema Screen in North America. Now that a few weeks have passed, I wanted to get a sense of how the screen was working, how moviegoers were responding to it and, also, to learn more about the challenges that went into installing such new technology. To do that I spoke with several of the key players involved in the selection, purchase, installation and operation of the Onyx screen.
French multiplex company CGR Cinemas has announced that the first ICE Theatre in the United States will be debuting this fall at Regal L.A. Live: A Barco Innovation Center in downtown Los Angeles. The ICE (Immersive Cinema Experience) Theatre concept launched two-and-a-half years ago, combining state-of-the-art design and excellence in sound and image technologies with the revolutionary ICE sensorial experience.
The Star Cinema Grill of Richmond, Texas has become the second movie theatre in North America to install a Samsung Onyx LED Cinema Screen. And in true Texas style at 46-feet wide, it’s the largest Onyx screen in North America.
Odeon Cinemas Group is adding new Dolby Cinema auditoriums at two locations: Odeon Manchester Trafford Centre and Odeon Luxe Birmingham Broadway Plaza.