AEG, Regal Partner with Barco on Exhibition Innovation Center
AEG, one of the world’s largest sports and entertainment presenters, and Regal, operators of the largest theater circuit in the United States, are partnering Barco on a multi-year, strategic partnership to create Regal L.A. Live: A Barco Innovation Center. The current Regal Cinemas L.A. Live, owned by AEG, will transform into a one-of-a kind creative hub for all of Barco’s cinema technology. The deal also marks the first and only naming rights partnership for an entire movie theater complex.
