Cinema Seating

Immersive Rooms

Mon, 10/29/2018 - 12:36 -- Nick Dager

One of the biggest technology trends in motion picture exhibition today is immersive seating. Several companies have successfully partnered with exhibitors, movie studies and other producers to create an audience experience that actively mirrors the sights, sounds, actions and aromas of the movie on the screen. MediaMation is unique among these companies because not only are the seats in an MX4D theatre designed for movement and effects, the entire room is.

D-Box Installing Seats in Two Full Auditoriums

Wed, 10/24/2018 - 11:35 -- Nick Dager

For the first time in the U.S., D-Box will install motion recliner seats in two full auditoriums. The first installation is slated for November at the Maya Bakersfield Theatre in California. The second installation will start in December at the North Las Vegas Theater and be completed just in time for the highly anticipated holiday blockbuster season.

Cineplex Expands Immersive Seat Deal with CJ 4DPlex

Wed, 09/19/2018 - 11:45 -- Nick Dager

Cineplex and CJ 4DPlex today announced a new agreement that will bring the 4DX experience to as many as 13 additional Cineplex locations across Canada over the coming years. The companies opened Canada’s first 4D auditorium at Cineplex Cinemas Yonge-Dundas and VIP in the heart of downtown Toronto, Ontario, in 2016, and its popularity with guests has prompted this new partnership and investment.

Let the Games Begin – To Move

Tue, 09/18/2018 - 12:02 -- Nick Dager

Screenvision Media has teamed up with Xbox to announce the national debut of two new cinematics that utilize immersive MX4D technology in select theatres. Xbox's advertisements will support the October 2 launch of open-world racing game Forza Horizon 4 and Xbox Game Pass, Microsoft's gaming membership. They are the first ads to utilize this technology to provide moviegoers a seat shifting, heart racing advertising experience.

D-Box Signs New Deal with Link Digital Cinema

Tue, 07/31/2018 - 12:26 -- Nick Dager

Link Digital Cinema China Technology, Beijing has signed an agreement to purchase additional D-Box motion systems in an effort to meet the growing demand for premium entertainment experiences. In a previous agreement, Link China installed seven D-Box screens for key locations across the country. With this new contract, D-Box is expected to install many more screens before the end of the year with some already in the installation process.

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