Warner Bros. Pictures, announced today the release of New Line Cinema’s IT Chapter Two in three immersive cinema technologies: the multi-sensory 4DX format, the heightened 4DX Extreme (available in select theaters and territories) and the panoramic, 270-degree ScreenX. When the film is released globally on September 6 audiences worldwide will be able to take in the highly anticipated horror franchise finale in the auditoriums of 4DX and ScreenX.
ScreenX, the panoramic format from CJ 4DPlex, has grossed $22 million in the worldwide box office in five months, surpassing its own box office record from the same time last year. This marks a 85 percent surge in box office gross and the fastest record-breaking milestone in the history of the innovative format. Spider-Man Far From Home is scheduled to release in ScreenX on July 5th.
Sony Pictures has announced that Spider-Man: Far From Home will be released in the 270-degree panoramic ScreenX format on July 2nd. It marks the first Sony Pictures film to be converted into ScreenX. Previously Sony Pictures released Spider-Man: Into the Spider-Verse in 4DX, another immersive cinema technology from CJ 4DPlex. The new Spider-Man will also be available in 4DX.
Warner Bros. Pictures and Legendary Pictures announced today that the first-ever live-action Pokémon adventure, Pokémon Detective Pikachu, opening worldwide beginning May 10, is coming to select theaters in the ScreenX format.
This past February, DTS and CJ 4DPlex announced a strategic alliance to bring DTS:X immersive audio technology to ScreenX theatres worldwide. What the companies didn’t announce at the time was that their first joint project together was already up and running in Liberty, Kansas. B&B Theatres brands their premium large format offerings as Grand Screens, which counts as typical Midwestern understatement because, at four stories tall and seven stories wide, the new B&B Theatres Liberty 12 currently features the largest ScreenX auditorium in the world.
This Thursday, in conjunction with the official grand opening of B&B Theatres’ newly-built, state-of-the-art, flagship Liberty 12 location in Liberty, Missouri – the largest ScreenX auditorium in the world will open to the public. It will be located on a screen measuring more than four stories tall and seven stories wide, with the capacity to seat 244 attendees.
ScreenX, the multi-projection system that provides a 270-degree panoramic film viewing experience within a theatre setting, reported today a successful 2017 for the company from strong attendance results to a number of key expansion milestones.
ScreenX, the world’s first multi-projection system that provides a 270-degree panoramic film viewing experience within a theatre setting, has announced that Twentieth Century Fox’s Kingsman: The Golden Circle will be available in the immersive format. In addition to opening in ScreenX, the film will be made available for bookings on nearly 400 4DX screens in 49 countries around the world.
ScreenX, the multi-projection system that provides a 270-degree panoramic film viewing experience within a theatre setting, announced today that the fifth installment of Disney and Jerry Bruckheimer Films’ Pirates of the Caribbean franchise will be available in the immersive format. Pirates of the Caribbean: Dead Men Tell No Tales is the first Disney film to be converted into the format, and will be available in seven countries.
Immersive cinema seating is one of the fastest growing trends in mainstream motion picture exhibition and shows no signs of slowing. Translating the action on the screen into what a viewer experiences in the seat is no simple task and requires the hard work of many talented people. To learn more about that process, I recently spoke, via email, with Catherine Yi, creative director of 4DX America.