Immersive Entertainment

Exhibition Needs Immersive Experiences

Thu, 05/19/2022 - 08:31 -- Robb Wagner

Today’s movie theatre operators are facing a dilemma: While they’ve made investments and improvements that were supposed to keep their theatres full, too many seats remain empty, and they don’t have endless resources to keep throwing at improving their experience. What’s the solution? In my opinion, operators don’t need to do things better. They need to do things differently. I firmly believe the movie theatre of the future will offer hyper-focused content and be experiential.

PVR Cinemas, Xperia, Bring Immersive Experiences to Cinema Advertising

Mon, 05/09/2022 - 09:58 -- Nick Dager

PVR Cinemas, India’s largest film exhibitor, has introduced experiential in-cinema advertising for what it says is the first time in the cinema advertising domain. The innovation in collaboration with Xperia Group, an out-of-home media company hopes to create immersive experiences for the consumer for advertising content across different touch points in the cinema.

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