Immersive Entertainment

B&B Opens Sixth MX4D Theatre

Tue, 04/23/2019 - 11:30 -- Nick Dager

B&B Theatres has opened another MX4D auditorium, bringing the theatre chain’s total to six. “Our continued partnership with MediaMation proves our belief in MX4D,” said Brock Bagby, executive vice president of B&B Theatres. Situated on the Kansas/Missouri state line, Overland Park is the second largest city in Kansas with nearly 200,000 residents. The theatre also has the ability to draw from the nearby Kansas City metropolitan area, which boasts almost 500,000 peoples.

Hollywood Esports Adding Dolby Atmos Sound in Their MX4D Theatres

Wed, 04/17/2019 - 11:27 -- Nick Dager

Hollywood Esports is adding Dolby Atmos sound in their proprietary MX4D Motion and Special Effects Esports Theatres.Based on MediaMation’s MX4D motion and special effects technology, the Hollywood Esports MX4D Theatres brings motion seats, wind, rain, fog, lightening and other special effects into the spectator experience.

CinemaCon 2019: A Watershed Event?

Fri, 04/05/2019 - 13:21 -- Nick Dager

A highlight of this year’s CinemaCon, which wrapped up Thursday, April 4, at Caesars Palace in Las Vegas, was the announcement of the formation of the Cinity Cinema System, a joint effort between the Huaxia Film Distribution Company, Christie Digital Systems and GDC Technology to “develop, leverage and promote premium format movies driven by new, advanced configurations.” The announcement follows several years of debate in Hollywood and around the world regarding the best way to move forward with critical technology issues including high dynamic range, high frame rate, wide color gamut and immersive sound. Those issues were widely discussed at CinemaCon and we will have more to say about the show in the coming days. But the Cinity Cinema System announcement stands out because it feels like a watershed event. The question now is this: is Hollywood still the center of the motion picture industry or is that center shifting to China?

DTS Certifies DTS:X Immersive Audio System for World’s Largest Onyx Screen

Tue, 04/02/2019 - 10:28 -- Nick Dager

DTS has certified the first DTS:X immersive audio system on the largest direct view screen in the world at Xidan Capital Cinema in Beijing, China. The DTS:X audio system for direct view at Xidan Capital Cinema includes the use of screen speakers placed above and below the direct view screen surface along with custom tuning which delivers realistic positioning of on-screen sound while preserving natural dialogue quality and timbre. Accurate representation of movie soundtracks in the direct-view environment was made possible through the use of DTS:X technology that scales and adapts to virtually any speaker configuration in a wide array of theatre auditoriums.

Putting the Grand in Grand

Thu, 03/28/2019 - 16:54 -- Nick Dager

This past February, DTS and CJ 4DPlex announced a strategic alliance to bring DTS:X immersive audio technology to ScreenX theatres worldwide. What the companies didn’t announce at the time was that their first joint project together was already up and running in Liberty, Kansas. B&B Theatres brands their premium large format offerings as Grand Screens, which counts as typical Midwestern understatement because, at four stories tall and seven stories wide, the new B&B Theatres Liberty 12 currently features the largest ScreenX auditorium in the world.

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