Taking the brand promise of Live the Movie to a new level, Inox has launched India’s first MX4D Theatre at the existing Inox multiplex at Inorbit Mall at Malad in Mumbai.
CJ 4DPlex has announced that the latest round of 4DX screens in Regal theatres in the U.S. will have opened across five cities by the end of April. The openings will bring the current count of Regal 4DX theaters to 17.
B&B Theatres has opened another MX4D auditorium, bringing the theatre chain’s total to six. “Our continued partnership with MediaMation proves our belief in MX4D,” said Brock Bagby, executive vice president of B&B Theatres. Situated on the Kansas/Missouri state line, Overland Park is the second largest city in Kansas with nearly 200,000 residents. The theatre also has the ability to draw from the nearby Kansas City metropolitan area, which boasts almost 500,000 peoples.
CJ CGV announced today that it will open its third U.S. location at 1000 Van Ness Avenue in San Francisco, California in early 2020. Strategically located in Downtown San Francisco, near the Civic Center and Union Square, one of the most visited tourist attractions in the nation, the new theatre will feature 14 screens and 2,217 seats.
Hollywood Esports is adding Dolby Atmos sound in their proprietary MX4D Motion and Special Effects Esports Theatres.Based on MediaMation’s MX4D motion and special effects technology, the Hollywood Esports MX4D Theatres brings motion seats, wind, rain, fog, lightening and other special effects into the spectator experience.
D-Box Technologies and PVR Cinemas have reached an agreement for the addition of more than 400 D-Box motion seats in four locations in Mumbai and Delhi-NCR. The installation is scheduled to start next fall in nine auditoriums and will include the company’s basic motion seat and recliner motion seats.
A highlight of this year’s CinemaCon, which wrapped up Thursday, April 4, at Caesars Palace in Las Vegas, was the announcement of the formation of the Cinity Cinema System, a joint effort between the Huaxia Film Distribution Company, Christie Digital Systems and GDC Technology to “develop, leverage and promote premium format movies driven by new, advanced configurations.” The announcement follows several years of debate in Hollywood and around the world regarding the best way to move forward with critical technology issues including high dynamic range, high frame rate, wide color gamut and immersive sound. Those issues were widely discussed at CinemaCon and we will have more to say about the show in the coming days. But the Cinity Cinema System announcement stands out because it feels like a watershed event. The question now is this: is Hollywood still the center of the motion picture industry or is that center shifting to China?
CJ 4DPlex announced that Cineplex will add as many as 20 ScreenX locations in select Canadian markets over the coming years. The announcement follows the successful launch of Canada’s first ScreenX auditorium at Cineplex Cinemas Queensway and VIP in Toronto, Ontario.
DTS has certified the first DTS:X immersive audio system on the largest direct view screen in the world at Xidan Capital Cinema in Beijing, China. The DTS:X audio system for direct view at Xidan Capital Cinema includes the use of screen speakers placed above and below the direct view screen surface along with custom tuning which delivers realistic positioning of on-screen sound while preserving natural dialogue quality and timbre. Accurate representation of movie soundtracks in the direct-view environment was made possible through the use of DTS:X technology that scales and adapts to virtually any speaker configuration in a wide array of theatre auditoriums.
This past February, DTS and CJ 4DPlex announced a strategic alliance to bring DTS:X immersive audio technology to ScreenX theatres worldwide. What the companies didn’t announce at the time was that their first joint project together was already up and running in Liberty, Kansas. B&B Theatres brands their premium large format offerings as Grand Screens, which counts as typical Midwestern understatement because, at four stories tall and seven stories wide, the new B&B Theatres Liberty 12 currently features the largest ScreenX auditorium in the world.