Immersive Entertainment

B&B Theatres to Add Five ScreenX Auditoriums

Fri, 08/23/2019 - 11:29 -- Nick Dager

B&B Theatres, the sixth largest theatre chain in North America, is adding five additional CJ 4DPlex ScreenX auditoriums across the U.S., for a total of seven by 2020. The companies partnered last year to introduce the largest ScreenX system in the world, a screen that is more than four stories tall and seven stories wide, offering moviegoers one of the most premium, immersive viewing experiences in history.

IT Chapter Two Gets Immersive Release

Wed, 08/14/2019 - 13:24 -- Nick Dager

Warner Bros. Pictures, announced today the release of New Line Cinema’s IT Chapter Two in three immersive cinema technologies: the multi-sensory 4DX format, the heightened 4DX Extreme (available in select theaters and territories) and the panoramic, 270-degree ScreenX. When the film is released globally on September 6 audiences worldwide will be able to take in the highly anticipated horror franchise finale in the auditoriums of 4DX and ScreenX.

ICE Theatre Format Coming to L.A. in the Fall

Thu, 07/18/2019 - 10:28 -- Nick Dager

French multiplex company CGR Cinemas has announced that the first ICE Theatre in the United States will be debuting this fall at Regal L.A. Live: A Barco Innovation Center in downtown Los Angeles. The ICE (Immersive Cinema Experience) Theatre concept launched two-and-a-half years ago, combining state-of-the-art design and excellence in sound and image technologies with the revolutionary ICE sensorial experience.

Pages

Subscribe to Immersive Entertainment