Virtual Reality

Cineplex is Raising a Rukus

Tue, 09/19/2017 - 11:35 -- Nick Dager

Cineplex has installed ten D-Box immersive virtual reality motion seats and systems in its Scotiabank Theatre in Ottawa, Canada. Construction is expected to begin shortly, with plans to open this fall with the Canadian premiere of a first-of-its-kind animated VR motion experience. Created and produced by The Virtual Reality Company, Raising a Rukus takes viewers on a series of magical adventures with a brother, sister and their mischievous pet dog named Rukus.

Virtual Reality Focus of IBC2017 Keynote

Fri, 07/07/2017 - 11:34 -- Nick Dager

Rikard Steiber, president of Viveport and senior vice president virtual reality at HTC Vive, will give a conference keynote presentation September 16 at IBC2017 looking at the road ahead for virtual reality. The session will look at the emerging swathe of consumer devices and services, such as the Viveport VR app store, as well as showcasing successful VR experiences across platforms, from entertainment to sports content.

Streamlining the VR Workflow

Tue, 05/16/2017 - 11:27 -- Nick Dager

Extravaganza, a new virtual reality short film satire directed by Ethan Shaftel, leveraged Maxon Cinema 4D software and its CV-VR Cam dedicated plug-in for rendering VR content to streamline the production workflow. The film, which stars Paul Scheer (The League, 30 Rock), John Gemberling (Broad City, Santa Clarita Diet), Will Greenberg (Wrecked), and Annie Tedesco (Bella and the Bulldogs), debuted to positive acclaim at the Tribeca Film Festival’s Immersive Virtual Arcade and will make its European premiere during the Cannes Film Festival May 17-28 at the Marche du Film Next VR program.

Positron Adds Scent Option to Voyager Cinematic VR Chair

Wed, 04/26/2017 - 12:12 -- Nick Dager

Positron unveiled a new scent application for its Voyager cinematic virtual reality chair during a sneak peek at two-time Oscar and Grammy winner A.R. Rahman’s upcoming VR musical Le Musk at the National Association of Broadcasters convention underway in Las Vegas. Rahman is the first director to take advantage of commissioned scents on the platform.

Christie, Cameron Renew Technology Agreement

Fri, 03/31/2017 - 16:51 -- Nick Dager

Christie has announced that James Cameron’s Lightstorm Entertainment has renewed an exclusive, five-year agreement with the company for sharing know-how and technology to propel the future of immersive cinema experiences. “To push the boundary of digital cinema, one needs visionary, like-minded collaborators and that description fits Christie to a tee, given its long cinema heritage and impressive list of industry ‘firsts’ in the projection and visual display realms,” said Cameron. “Several years ago we began our relationship, which has worked well, so I’m pleased to be forging ahead again with Christie at my side.”

Hula Post Develops VR Workstation

Thu, 02/23/2017 - 09:24 -- Nick Dager

Hula Post, Hollywood, has developed an all-in-one workstation for virtual reality content creation. The workstation features stitching, stabilization, editorial, visual effects, titling, color correction, finishing and playback. It is available for lease on a short-term or long-term basis, and comes with the same 24/7/365 technical support and service that Hula provides for editing systems, media storage and networking projects.

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Cognition Completes VR Post for Underwater

Thu, 12/15/2016 - 12:26 -- Nick Dager

Cognition recently completed post on Underwater, a new 360 video created by Soma Fashion Network for the HTC Vive virtual reality system. The facility’s engineering team designed a custom workflow that allowed senior colorist Mike Eaves to grade the video in real time and view the results in 360-space. The groundbreaking process paves the way for other VR projects and keeps Cognition at the forefront of the new medium.

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