Screenvision Media has unveiled a creative launch pad ad unit that provides an unprecedented platform for ads to make their debut in cinema. The new ad unit will have a dedicated introduction and premium placement within Screenvision Media’s Front + Center preshow. The announcement was made today at the 2017 Cannes Lions International Festival of Creativity.
The Hollywood Professional Association has opened its call for entries in creative categories for the 12th annual HPA Awards. These awards are considered standard-bearing honors for groundbreaking work and artistic excellence, recognizing creative artistry in color grading, editing, sound, and visual effects in feature film, television, and commercials.
Death is not a good guy, he’ll take your soul for all eternity, but even he’s shocked by the kind of stuff that some satellite and phone companies pull on their customers. A new campaign conceived by independent creative marketing agency Something Different for Charter Communications to promote their Spectrum brand casts the black-cloaked merchant of death and other familiar demons, monsters and villains as regular Joes fed up with the really nasty evil practices at their telecommunications providers.
The Colonie recently teamed with Burrell Communications to provide editorial, VFX and design services for I Do, a commercial introducing the 2017 Toyota Corolla. The commercial opens with a young woman behind the wheel of her Toyota. She arrives at a city park and her friends help her yarn bomb the surroundings – from hand-knitted tree trunk covers to a slipcover for a loveseat and a garbage pail cozy in the likeness of whimsical character.
Calling it a new frontier in cinema advertising Airbnb, the world’s leading community-driven hospitality company, is taking its Live There campaign to theaters this weekend. The split-screen experience debuted during 3D showings of summer blockbusters Finding Dory, Independence Day: Resurgence, and The Secret Life of Pets in the UK only. Moviegoers will have a first-of-its-kind, immersive experience that contrasts standardized mass tourism with the unique moments of travel and authentic experiences only possible while traveling on Airbnb.
Seeking to provide brands with an alternative to the traditional agency model, former Ogilvy & Mather executive creative director Tommy Henvey and executive producer Patti McConnell have launched Something Different. The new creative marketing boutique will leverage a lean and flexible business structure to provide brands with the thing that agencies do well—produce great creative—while avoiding pitfalls that cause work to bog down and cost too much.
In Cancelled, a short film directed by Accomplice Media’s Eva Michon for the fashion brand Ace & Jig, a young model arrives in L.A. to learn that the video she was supposed to shoot is not happening. So, she decides to spend some quality time…with herself.
Tool for Creating in the 4th Dimension – a new online course beginning this month – offers an introduction to the next generation of media including Holograms, Augmented Reality, Virtual Reality, Lenticular Images, Autostereo, Volumetric Images, 3D Projection Mapping, and Pepper’s Ghost.
Airbag Productions, in Melbourne used Frankie for both interactive and independent reviews during the creation of a commercial for Vauxhall Insignia, which features creative CG images of metallic birds, bulls and dolphins that morph into each other and the car.
Shotgun Software announced that independent game studio Cloud Imperium is using Shotgun to manage review and production tracking on Star Citizen – a massively multiplayer online game (MMO) currently in development.