Exhibition

GDC to Showcase New Technology at Big Cine Expo 2022

Wed, 08/03/2022 - 12:09 -- Nick Dager

GDC Technology Limited announced today that the company will showcase its latest products at Big Cine Expo 2022, an interactive and value-added platform for theatre owners, equipment manufacturers, system integrators and the user community for single-screen and multiplex cinema entertainment in Asia and India. Big Cine Expo will take place August 16-17 at the Chennai Trade Center.

PVR Unveils Immersive Cinema Advertising

Wed, 07/27/2022 - 09:34 -- Nick Dager

PVR Cinemas has announced its latest innovation in the in-cinema advertising space since its come-back after the pandemic by introducing 270-degree on-screen experiential cinema advertising to drive higher excitement for brands. Leading car manufacturer Maruti Suzuki is the first advertiser to use this platform to launch its new 2022 Maruti Suzuki Brezza.

Kiedaisch Assesses His First Year at DCDC

Mon, 07/25/2022 - 16:05 -- Nick Dager

In July 2021, the Digital Cinema Distribution Coalition named longtime film industry veteran Howard Kiedaisch to take the reigns as CEO, in the wake of Randolph Blotky’s decision to step down. DCDC, the satellite network originally formed by AMC Theatres Regal Entertainment Group, Cinemark Theatres, Universal Pictures, and Warner Bros., now has more than 800 sites that can receive exclusive live cinema events. Those sites represent more than 3,100 theatres and more than 33,000 screens across the U.

Sony Pictures Bullet Train Debuting in ScreenX and 4DX

Mon, 07/25/2022 - 12:57 -- Nick Dager

Sony Pictures' upcoming original action thriller Bullet Rain will debut in visually immersive 270-degree panoramic ScreenX theatres on August 5 in the United States and in international markets on August 3. CJ 4DPlex worked closely with Sony Pictures and director David Leitch to ensure the highest quality presentation of the exhilarating journey to guarantee an immersive, 270-degree panoramic viewing experience that can't be replicated anywhere else.

Motivate Val Morgan Launches Cinema Advertising Platform

Mon, 07/25/2022 - 12:47 -- Nick Dager

Motivate Val Morgan, which says it is the Middle East’s leading cinema advertising company, has launched a dedicated platform – featuring CinePlan and CineMeasure – through which advertisers can plan and measure their cinema campaigns with ease. CinePlan is a tool that can be utilized to build a cinema media plan based on advertiser requirements.

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